Director of Business Intelligence and Analytics (PE Backed)

Director of Business Intelligence and Analytics

Company: Aviva Aesthetics (a DuneGlass Capital company)

Location: Remote - Chicago preferred (HQ: 211 W Wacker Drive)

Reports to: Chief Executive Officer

Employment type: Full-time

Travel: Periodic travel to partner practices and Chicago HQ (~10-20%)

About Aviva Aesthetics

Aviva Aesthetics is the fastest-growing platform in medical aesthetics — and the only one that is owned and operated by med spa owners, not private equity. In just 18 months, we have grown to 20+ partner locations and are on a clear path to 50+ over the next three years. Unlike private equity consolidators, Aviva was built by and for med spa owners — preserving the autonomy and entrepreneurial identity that made these practices successful while delivering the operational infrastructure, capital access, and strategic support that allows them to scale further and faster than they ever could alone.

We are not a roll-up. We are a platform — and we are redefining what it means to be a partner in the medical aesthetics industry.

Aviva is growing quickly. Our partner practices span multiple states and continue to expand, and we are building the data and analytics capability that will give every partner the visibility, rigor, and insight typically reserved for institutional platforms.

The Role

The Director of Business Intelligence and Analytics is a foundational hire on the Aviva platform team. You will own how Aviva uses data to run the business — what we measure and how we define it, whether the numbers are right, and, most importantly, turning those numbers into decisions that improve partner practice performance. You will be the person who notices when a number is off, finds out why, and works with our operations team and practice owners to act on it.

This is a hands-on role. You will inherit a defined toolset (Corral Data as our data platform partner, Zenoti as the dominant practice management system) and a clear mandate. Corral Data builds and runs the data pipelines and dashboards; you will direct and check their work and own the KPI definitions, data standards, and analysis that sit on top. You will be the senior voice in the room on every data and reporting decision — translating operator questions into analysis, and translating data back into decisions practices can act on.

You will start as a team of one — a player-coach who does the work yourself — with a path to add one or two analysts as the platform scales.

Key Responsibilities

1. Data accuracy and Corral Data partnership

• Direct Corral Data (or other BI tools) on bringing every Aviva partner practice into our reporting as practices join the platform, including new acquisitions
• Own data quality and governance: source-system standards, definitions, refresh cadence, and catching and fixing errors before they reach a decision
• Maintain and continuously improve the platform's analytics environment, ensuring data is trusted, timely, and accessible

2. Performance insights and decision support

• Design and maintain operating dashboards with Corral Data (or other BI tools) for practice owners, platform leadership, and functional teams (finance, operations, marketing, clinical)
• Iterate based on user feedback; ensure every dashboard ties to a decision someone is actually making
• Roll out new dashboards and reporting to partner practices with appropriate training and change management
• Run a monthly practice performance review with the operations team: which practices are slipping, why, and what to try — then follow up on whether it worked
• Track membership, package, and patient retention metrics and help practices act on them
• Produce board- and investor-grade metrics (same-store growth, membership share, margin) on a routine cadence

3. KPI definition and practice management expertise

• Partner with practice owners, the Aviva operations team, and functional leaders to define, document, and standardize the KPIs that matter for a med spa business — clinical productivity, retention, revenue per visit, injector utilization, marketing funnel conversion, inventory turns, and more
• Become Aviva's go-to expert on how Zenoti (and other practice management systems used by partners) record data, so front-desk workflows produce numbers we can trust
• Translate KPI definitions into precise, auditable calculations in source systems and in Corral Data (or other BI tools)

4. Practice systems and data standards

• Map the systems in use across partner practices — practice management (Zenoti and others), payroll/HRIS, accounting, phones, marketing tech — and how each feeds our numbers
• Working with Corral Data and vendors, identify integration and automation opportunities that reduce manual work and increase visibility for owners and the platform
• Set platform standards where appropriate; preserve practice autonomy where it matters. Drive measurable improvements in operating efficiency and data quality

5. Cross-functional partnership

• Serve as the trusted data partner to every functional leader at the platform and to every partner practice owner
• Support M&A integration: scope and execute the data and systems onboarding for each new partner practice
• Communicate clearly and credibly with non-technical audiences — partner practice owners are entrepreneurs who want answers, not jargon

What success looks like in year one

• All partner practices reporting into Corral Data on one set of definitions, with data you have validated as accurate
• A defined, documented Aviva KPI framework adopted across the platform
• A core set of standard dashboards in production and actively used by practice owners and platform leadership
• A monthly practice performance review running with the operations team, with clear examples of the numbers changing a decision
• A repeatable, time-bound integration playbook for onboarding new partner practices to the Aviva data and systems environment
• Board metrics (same-store growth, membership share, margin) produced routinely and consistently

Required qualifications

• 6+ years of progressive experience in data, analytics, or business intelligence, currently at the manager, senior manager, or director level — and still hands-on
• Owned the numbers inside a multi-location business (not as a consultant) — healthcare services, dental, veterinary, fitness, restaurants, retail, or similar multi-site operator
• Hands-on expertise with at least one modern BI/analytics platform and strong SQL skills
• Experience working directly with practice management systems, vertical SaaS, or other line-of-business operating systems — including extracting, modeling, and integrating their data
• Proven ability to define KPIs and reporting frameworks with operating leaders, and a track record of data changing operating decisions — not just delivering dashboards on request
• Experience bringing new or acquired locations onto common definitions and reporting
• Strong communication skills with non-technical stakeholders; ability to operate credibly with both practice owners and executive leadership
• Bachelor's degree or equivalent practical experience

Preferred qualifications

• Direct experience with Zenoti , or with another major medical aesthetics / dermatology / dental / wellness practice management platform 
• Direct experience with Google Analytics (GA4) and marketing revenue attribution reporting from marketing campaigns in Google Ads, Meta Ads, VoIP systems
• Experience in medical aesthetics, dental, dermatology, or another multi-site healthcare services platform
• Experience deploying similar embedded analytics / data warehouse platforms across multi-entity environments
• Experience in a PE-backed or PE-quality platform environment, including M&A integration work
• Experience with membership, package, or other recurring-revenue models and customer retention analytics
• Experience with systems integration work — APIs, vendor evaluations, data flows across business-critical applications
• Background standing up a data and analytics function from a near-greenfield starting point
• Working knowledge of accounting systems (QuickBooks, Sage Intacct, NetSuite), HRIS platforms, VoIP/contact center systems, and marketing platforms common in multi-site healthcare

Who you are

• You move fast and ship work. You'd rather deploy a useful dashboard this week and iterate than design the perfect one for six months.
• You measure your work by the decisions it changes, not the number of dashboards you ship.
• You're as comfortable in a partner practice's back office as you are in an executive review. You ask good questions, listen well, and build trust with operators.
• You take pride in clean data, well-defined metrics, and systems that just work. You also know when "good enough" is the right answer.
• You enjoy building. You see a partly-built function as an opportunity, not a problem.
• You believe entrepreneurs deserve great tools, and you want to be the one building them.

Compensation and benefits

• Competitive base salary commensurate with experience: $145,000 - $170,000
• Performance-based annual bonus
• Long-term incentive / equity participation in the Aviva platform
• Benefits stipend, paid time off, and paid holidays, with additional benefit offerings as the platform grows