Senior Digital Media Strategist

Job Description

Job Description

Title : Senior Digital Media Strategist

Location: Washington, D.C.

Pay Band: 3

Reports to : Director of Communications

Position Summary:

The Democratic Attorneys General Association (DAGA) is hiring a Senior Digital Media Strategist to develop and execute the committee's digital strategy to support, elevate, and elect Democratic Attorneys General and candidates. Democratic AGs have emerged as the most effective leaders protecting our democracy and holding President Trump and his GOP allies accountable. Too often, Dem AGs and AG races fly under the radar. DAGA is here to make sure these leaders, and these elections are front and center.

The Senior Digital Strategist will need to run effective digital social media programs. Previous political experience is required; management experience and experience working with vendors is ideal. Applicants must display an understanding of how different digital tools and platforms can be used to communicate and engage on complex issues to different audiences. The Senior Digital Strategist will report to the Communications Director. The Senior Digital Strategist will oversee DAGA's Digital Media Associate.

Responsibilities include:

• Coordinate with the Communications Director to develop a long-term digital strategy across Democratic Attorneys General Association platforms
• Direct and manage the daily workflow of digital campaigns, including proposal development, campaign activation and maintenance, and reporting/analysis
• Manage all social media platforms including developing overall strategy, managing a content calendar, supporting the drafting, editing, and scheduling of content, and reporting/analysis of relevant metrics
• Support growth in content creation (graphics & video) including brainstorming ideas and helping manage projects from idea through completion
• Closely monitor current events to create relevant digital campaigns that align with the organization's priorities - and coordinate digital messaging with campaign teams, candidates, and partner orgs
• Cultivate relationships with key stakeholders and digital staff on AG races, partner committees, and organizations
• Train AGs and staff on best practices in digital/social media
• Manage the committee websites, microsites, digital advocacy and engagement tools and work with Policy, Political, and other departments as necessary to ensure their needs relating to these sites and tools are met
• Help manage current and future vendors and budgeting process
• Direct the production of monthly analytics report for the Executive Director and other organizational personnel, offering insights into website, social media, and other digital programs.
• Identify needs for departmental process improvements, such as internal trainings, campaign/candidate trainings, and organizational tools
• Assist special projects and events as needed, ranging from establishing guidelines, project management, strategic planning, and conferences
• Other duties as assigned by the Director of Communications
• The terms of your employment are detailed below. You will be required to fully comply with all state, the District of Columbia, and federal laws in your position. Additionally, you will serve as an at-will employee.

Preferred Skills & Experience

• A Bachelor’s degree
• 5-7+ years of relevant digital experience
• Previous experience in political campaigns or political organization groups
• At least two years of staff or vendor management experience
• Ability to communicate effectively across all levels of the organization from media partners to senior leadership
• In-depth knowledge of digital media strategy, principles, and techniques
• Deep working knowledge of digital strategy, programs, and toolsets (including CRM systems)
• Flexibility which allows the candidate to adjust to changing priorities and operate effectively in a fluid and fast-paced environment
• Project management skills that enable the juggling of multiple tasks, allocating and optimizing resources and managing timelines
• Sense of humor and positive attitude
• Commitment to DAGA’s mission

Structure and Location

The position will be located at DAGA’s Washington, DC office. DAGA currently operates with a hybrid model where DC-based employees work in-office three days a week and work remotely from home two days a week. DAGA’s office is open 9 AM – 6 PM Eastern, but extended and nontraditional work hours are required. This full-time role requires a willingness and ability to travel as needed.

Compensation and Benefits

The salary range for this position is $ 70,000- $85,000, commensurate with experience.

Benefits include:

• Fully paid health, dental, and vision benefits (includes employees and dependents)
• 401K match, up to 6%
• Short and long-term disability benefits
• Life insurance benefits
• Pretax spending accounts
• Monthly commuter benefit
• Monthly remote work stipend

DAGA values a truly diverse workforce and is committed to a culture of inclusivity, respect, and integrity.

DAGA strongly encourages people with disabilities, people of color, transgender and non-binary people, and people from diverse backgrounds to apply.

DAGA is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions based on business needs, job requirements, and individual qualifications without regard to race; color; religion; national origin; sex: age; marital status; personal appearance; sexual orientation; gender identity or expression; family responsibilities; disability; matriculation; genetic information; credit Information; status as a victim or family member of a victim of domestic violence, a sexual offense, or stalking. DAGA will not tolerate any unlawful discrimination or harassment based on any of these characteristics.