Digital Marketing Manager

Digital Marketing Manager (X3-1282122) Kilmarnock, Scotland Salary: GBP35000 - GBP40000 per annum Digital Marketing Manager Location: Kilmarnock (with responsibility across 3 clinic locations) Job Type: Full-Time A leading independent care provider, committed to delivering expert, personalised solutions across Ayrshire, Glasgow and Lanarkshire. As they continue to grow, they are looking for a results‑driven Digital Marketing Specialist to take full ownership of their online presence and drive patient engagement across all their locations. The Role This is a hands‑on, strategic and creative role where you will lead and execute their digital marketing efforts. You will play a key part in increasing brand awareness, generating high‑quality leads, and supporting the continued growth of their clinics. Key Responsibilities Develop and implement a comprehensive digital marketing strategy across all locations Manage and optimise SEO to improve search rankings and drive organic traffic Plan, execute and monitor paid advertising campaigns (Google Ads, Meta, etc.) Lead social media strategy and day‑to‑day management across all online platforms Create engaging content for social media, website, and campaigns Analyse campaign performance and produce actionable insights Manage website updates and ensure strong UX and conversion optimisation Coordinate marketing activity across all clinic locations for consistency and impact What they’re looking for Proven experience in a Digital Marketing Manager or similar role Strong expertise in SEO, PPC (Google Ads), and social media marketing (TikTok, YouTube, Instagram, Facebook, etc) Experience managing multi‑location or regional marketing campaigns Excellent analytical skills with experience using tools such as Google Analytics Creative mindset with a strong eye for content and branding Ability to work independently and take ownership of results Strong communication and organisational skills Experience in healthcare or service‑based industries Knowledge of local SEO strategies Familiarity with CRM or marketing automation tools What they offer Competitive salary (dependent on experience) Circa £40,000+ per annum Opportunity to make a real impact in a growing business Supportive and friendly team environment Flexibility and autonomy in your role #J-18808-Ljbffr