Social Media Specialist

STG Brands is a franchise brand development and sales firm helping franchisors achieve their brand and financial goals and growth objectives. We have worked with both emerging and seasoned brands that have elected to use franchising as a distribution vehicle, as well as non-franchised brands struggling to reach their goals. STG Brands is looking for a highly self‑motivated and curious marketing candidate to drive customer acquisition and development through social and digital communications. The position will include working across many of the largest or emerging fitness brands. Such brands include but are not limited to Pure Barre, CycleBar, Club Pilates, Stretch Lab, AKT, Yoga Six, and Row House. These brands continue to grow in the U.S. as well as internationally. The successful candidate must have social/digital media buying knowledge as well as strong analytic skills. They must be able to work collaboratively with both Creative Design and Tech Development departments to deliver continuously increasing results. Both roles will report directly into the Vice President of Marketing for STG Brands and will also have tremendous exposure to the STG Brands Chief Brand Officer. STG Brands offers competitive compensation and benefits, a fun and engaging work environment, and a playful culture. Job Description We are looking for a passionate Social Media Manager to join the Integrated Marketing Team. In this role, you will develop our social media plan, drive new content and engagement strategies, and own day‑to‑day management of our social profiles. The ideal candidate is both highly creative and data‑driven, with a knack for conversational writing. You are someone who is social media obsessed, has a clear point of view on social media trends, and is an avid consumer of digital content. You have a history of successfully driving organic growth, igniting a fan base, and engaging influencers. The responsibilities and duties of this position described here are representative of those an employee must perform. This is not a comprehensive list and other duties may be assigned.

ROLES AND RESPONSIBILITIES:

Manage day‑to‑day concepting, delivery, and execution of all social media content across all platforms Be internal social media expert, identify trends and new social platforms to ensure STG is a social innovator Develop best practices for a variety of internal partners and brands Contribute to the development of our integrated marketing campaigns and identify social strategies which help contribute to the campaign objectives Directly communicate with audiences across all platforms, and report trends on sentiment and community engagement Translate insights into ideas to more effectively engage our fans/followers Create executive dashboards, provide monthly metric‑driven insights and actively listen to our fans/followers Qualifications Bachelor’s Degree or higher 1-2 years of digital marketing experience, with an emphasis on social media A passion for social, digital, and new media technologies Strong writing skills, including the ability to write in various styles for diverse audiences A natural problem solver with a can‑do, positive attitude Able to create high‑quality social content Strong organizational and time‑management skills; ability to adhere to deadlines Elevated creative eye for creative (Photoshop and photography skills preferred) Quick learner with proficiency in a variety of social publishing, listening, and reporting tools Personal passion for social media Additional Information All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr St Gregory Development Group