Direct Response Copywriter

Job Description

Remote (US or Canada) | Full-time contractor | DTC pet brand

Compensation: $8,000 to $10,000 USD a month depending on experience, plus a performance bonus.

Day to day: You start the morning in the ad account, seeing which hooks and angles won yesterday. Then you write: a steady stream of ad briefs, hooks and scripts that go into the AI production system and come back as finished videos, often the same day. Between briefs you sharpen the prompts behind the system, rewrite a landing page or an email, and trade quick feedback with the creative lead and the founder.

About the Company

The company is a fast-growing DTC pet brand scaling on Meta, with a new frozen pet food line launching in Q1. The creative team has rebuilt how it makes ads: an AI production system now turns a written brief into a finished video, often in under an hour. That makes the brief the bottleneck, and the most valuable skill on the team.

The Role

You are the writer and strategist behind that system. You come up with the angle, write the brief, and the AI system produces the ad. Your ideas ship the same day, at a volume most copywriters never get to test.

You will also own the words on the brand's landing pages, website and emails.

This is a role for a direct response writer who is excited by AI, not threatened by it, and who wants to see how far output and quality can go when both are pushed at once.

What You Will Do

• Write 30 or more ad briefs a week to start: hooks, angles, scripts and story concepts, including longer story-led formats.
• Work inside the brand's AI creative system every day, and improve the prompts and automations that generate briefs so that both quality and volume go up.
• Rewrite and test copy on landing pages and the website to lift conversion.
• Write emails that sell.
• Study what wins and loses in the ad account and turn it into the next round of ideas.
• Work directly with the creative lead and the founder, with fast feedback and no layers.

Required

• A direct response background: ads, landing pages, advertorials or email written to drive a sale, with results you can show.
• A portfolio of live or past work, with performance numbers where you have them.
• Daily, hands-on use of AI tools in your own writing process, and real curiosity about automating more of it.
• Comfort with volume. You can produce many strong ideas a day, not a few polished ones a week.
• Based in the United States or Canada.

Preferred

• Experience writing for DTC brands on Meta, especially in pet, health, wellness or consumables.
• Creative strategy experience: turning ad account data into briefs.
• Experience building prompts, custom GPTs or automated workflows for copy.

Why This Role

• Your ideas get made. The production bottleneck is gone, so what you write on Monday is running on Tuesday.
• Real budget behind your work, and fast feedback on what converts.
• A front-row seat on where performance creative is heading.
• Outcome-based. You are judged on output and results, not on hours logged.