Senior Director - Ad Experience & Property Monetization

Samsung Ads, a division of Samsung Electronics America, powers advertising experiences across one of the world’s largest ecosystems of connected devices — spanning smart TVs, mobile, desktop, and beyond. With unmatched reach at the intersection of hardware, software, and advertising, Samsung Ads delivers quantifiable results for brands at massive scale. Reaching 3 in 4 U.S. households, Samsung Ads has a unique vantage point over how consumers discover and engage with content across screens. This is a senior product leadership role within Samsung Ads P&E (Product & Engineering), with full accountability for the commercial and experiential value of Samsung’s ad-supported properties. The scope spans Samsung TV Plus, one of the world’s largest FAST platforms, and the advertising experiences within Tizen Home, Samsung’s first‑screen Smart TV surface reaching tens of millions of active households. Maximizing the commercial value of Samsung’s ad properties requires pulling on three levers in combination: the canvas (the formats and surfaces consumers interact with), the audience (leveraging the scale, demographics, interests, and viewing behaviors of Samsung’s users in advertising products), and the context (the content environment where ads run — channel, genre, show, and scene). The Sr. Director will be accountable for all three — designing ad experiences that command attention, building products that translate audience and context into marketer value, and driving revenue growth and durable margin through their combined application. This role is distinct from programmatic yield management or ad tech infrastructure ownership — those capabilities exist within Ads P&E but are not the focus of this position. We are looking for someone who thinks holistically about the full value of a publisher’s ad property: who has designed ad experiences with intention, built products that translate audience attributes into marketer value, and understood how content context drives relevance and ad effectiveness. KEY RESPONSIBILITIES Ad Experience Strategy & Format Innovation Own the end‑to‑end vision for consumer‑facing ad experiences across Samsung TV Plus and Tizen Home — defining what formats exist, how they behave, and how they evolve. Lead the development of new, innovative ad formats that create genuine value for advertisers while respecting and enhancing the viewer experience. Maintain a holistic view of the ad canvas across properties: how ad load, placement, cadence, and format interact to shape consumer perception and commercial performance. Drive a format roadmap that keeps Samsung ahead of the market — anticipating shifts in viewer behavior, content consumption patterns, and advertiser demand. Partner with UX, Research, and Content teams to ensure ad experiences feel native to the product, not bolted on — designing formats that complement editorial context rather than interrupt it. Serve as the product owner for ad monetization across the full Samsung ad‑supported property portfolio, including: Samsung TV Plus — FAST channels, on‑demand, live and event content Tizen Home — the advertising experiences within Samsung’s Smart TV home screen; a high‑attention, first‑screen placement that reaches consumers at the moment they turn on their TV (distinct from ownership of the overall OS or non‑advertising product experience) Define differentiated monetization strategies for each property based on its unique content context, viewing behavior, and audience composition. Ensure consistent quality and strategic coherence across properties while capitalizing on the distinct commercial characteristics of each surface. Act as the internal authority on the commercial value of each property’s ad inventory — understanding not just the CPM, but the attention, context, and intent signals that drive it. Content‑Aligned Monetization Partner closely with Samsung TV Plus Content & Programming leadership to align ad strategy with content acquisition, channel mix, and viewership growth initiatives. Co‑develop monetization approaches tailored to content type and viewing context — long‑form lean‑back, live news, sports, event programming, and niche interest channels each warrant a different ad experience. Provide monetization insights and advertiser demand signals that inform content investment and programming decisions. Ensure that ad product evolution and content roadmap are developed in concert, not in sequence. Commercial Outcomes & Platform Performance Define and own core monetization KPIs across properties: revenue, CPM performance, ad load efficiency, viewer impact, and advertiser retention. Drive revenue growth and margin through the combined leverage of ad experience quality, audience depth, and contextual relevance — not just through inventory expansion or auction mechanics. Partner with Ads Platform and Demand teams to translate format and placement strategy into technical requirements and demand enablement. Use experimentation, measurement, and content‑level analytics to continuously improve placement decisions, format performance, and viewer experience. Build ad products that leverage Samsung’s audience attributes — scale, demographic depth, interests, and viewing behaviors — translating these into differentiated advertiser value that the platform is uniquely positioned to deliver. Build contextual advertising products that leverage the content environment — channel, genre, show, and scene — to drive relevance, resonance, and measurable ad effectiveness. Develop holistic advertising packages that combine experience, audience, and context into offerings that command premium CPMs and are difficult for competitors to replicate. Partner with Data Science and Measurement teams to build the proof points that validate audience quality, contextual relevance, and ad effectiveness — enabling a compelling, evidence‑based sales narrative. Cross‑Functional Leadership Lead and develop a team of Product Managers across TV Plus and Tizen monetization. Serve as the primary cross‑functional partner to Content & Programming, Sales & Account Management, UX & Research, Engineering & Data Science, and Privacy & Policy. Represent ad experience strategy in executive forums, roadmap reviews, and key advertiser and partner conversations. Bridge the commercial and creative — translating advertiser needs into product opportunities, and product capabilities into sales narratives. WHAT SUCCESS LOOKS LIKE A coherent, market‑leading ad experience across Samsung’s TV surfaces — one that viewers notice positively and advertisers actively seek out. A pipeline of new, differentiated ad formats that command premium value and expand the commercial surface area of each property. Ad monetization deeply embedded in the content and product planning cycle — not a downstream afterthought. Revenue and margin growth driven by the combined application of experience quality, audience utilization, and contextual relevance — not just inventory volume or auction mechanics. A team recognized across Samsung Ads as the authority on the full ad value stack — what advertising looks and feels like on Samsung screens, how audience attributes are translated into marketer value, and how content context is built into the product. IDEAL BACKGROUND 12+ years in product management, with significant experience in CTV, streaming, or digital media — specifically in ad experience, ad products, or publisher monetization. Demonstrated track record of owning and innovating consumer‑facing ad formats at a major ad‑supported streaming or broadcast platform — not just optimizing delivery infrastructure. Deep understanding of the full advertising value stack for a CTV publisher: ad experience design, utilization of audience attributes in ad products, and contextual relevance — and how all three combine to drive revenue, margin, and lasting advertiser value. Experience thinking across a portfolio of monetized properties — understanding how to balance format consistency with property‑specific differentiation. Strong creative and strategic sensibility for ad product design, paired with rigorous analytical capability and a track record of developing audience or contextual products that commanded premium pricing. Proven ability to lead cross‑functional product work across content, engineering, sales, and UX in a matrixed organization. Compensation for this role, for candidates based in Los Angeles, CA is expected to be between $240,000 ~ $290,000 with bonus. In Mountain View CA or New York NY is expected to be between $270,000 - $310,000 with bonus. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full‑time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. #J-18808-Ljbffr Samsung Ads