Social Media Planner

Job Description

Job Description

The Social Media Planner bridges creative storytelling and data analytics. You will analyze consumer behavior, map target audiences, allocate media budgets, and leverage self-serve ad platforms to achieve brand or performance objectives. Davis Elen is seeking a skilled social media planner to work alongside a highly skilled social media team to build social media campaigns that capture prospects’ attention and engage existing customers. 

Responsibilities

• Campaign Strategy: Build comprehensive paid social media plans aligned with client goals, target demographics, and KPIs.
• Media Execution: Set up, launch, and manage ad campaigns across social networks (e.g., Meta Ads Manager, TikTok Ads, YouTube Shorts).
• Budget Management: Monitor daily/monthly media spending, manage bids, and ensure strict adherence to allocated budgets.
• Performance Optimization: Track real-time campaign metrics, conduct A/B testing on ad creatives and audiences, and optimize ongoing campaigns for lower cost-per-acquisition (CPA).
• Reporting & Analysis: Use tools like Google Analytics and native platform insights to build performance reports and present strategic insights to stakeholders.
• Cross-Functional Collaboration: Partner with creative teams to ensure ad copy and visual assets match campaign goals, and work with media buyers or account managers

Skills and qualifications

• Experience: 1-2 years of digital marketing experience, with a proven track record specifically in paid social media planning and buying.
• Platform Proficiency: Hands-on experience with Meta Ads Manager, TikTok Ads, and Google Ads for Shorts
• Analytical Skills: Strong proficiency in data analysis, interpreting platform metrics, Excel, and Google Analytics.
• Communication: Exceptional presentation and relationship-building skills to pitch strategies to clients and collaborate internally.
• Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field.