Sales Development Manager

Dedicated IT Dedicated IT is a leading MSP (Managed Service Provider) with a niche focus on healthcare. Named #33 on CRN’s 2022 Fast Growth 150 List, we are a household name in Healthcare IT. Our people-centric culture, amazing benefits and substantial year over year growth has positioned us as an employer of choice in the Managed Services space. At Dedicated IT, we are invested in our employees. Their goals, growth, and success (both professional and personal) are a top priority. We offer career planning, career advancement opportunity, education/certification reimbursement, work/life balance, great benefits, and a people-focused culture. If you would like to know more about Dedicated IT, click the links below:

SALES DEVELOPMENT MANAGER

Location: Palm Beach Gardens, FL Schedule: 8 AM – 5 PM, Monday – Friday Department: Sales Reports To: CRO Team Size: 5–10 direct reports

ABOUT DEDICATED IT

Dedicated IT is a rapidly scaling IT Managed Service Provider headquartered in Palm Beach Gardens, FL, specializing exclusively in the healthcare vertical. We support 200+ clients across more than 20 U.S. states, from SMB practices to large multi-site healthcare organizations, and manage more than 14,000 endpoints. Our mission is to become the #1 privately owned MSP in the United States. We are intentionally building a lean, high-performing team of A-Players who are aligned with our four Core Values: Collaborate, Own, Dedicate, and Empathize. Dedicated IT operates with strong business discipline and draws from frameworks including EOS / Traction, Topgrading, The Goal, The Phoenix Project, and Scaling Up. We are growing quickly, but we are doing it with intention: strong people, strong systems, and a long-term commitment to our clients and culture.

ROLE MISSION

The Sales Development Manager will own the top of Dedicated IT’s sales funnel by building, coaching, and holding accountable a high-performance SDR team. This role is responsible for driving consistent qualified appointment generation with healthcare key decision makers across both SMB and Mid-Market client segments. The work directly fuels the revenue engine behind Dedicated IT’s 40%+ annual growth and supports our mission to become the #1 privately owned MSP in the United States.

WHAT YOU’LL OWN

PEOPLE: BUILD AND LEAD A HIGH-PERFORMANCE SDR TEAM

• Lead, coach, and hold accountable a team of 5–10.
• Create a culture of ownership, urgency, accountability, and continuous

improvement. * Develop talent through clear expectations, consistent feedback, and structured performance management. * Partner with HR and leadership to keep the SDR function staffed with A-Players. * Support clear growth paths across the team, including Data Enrichment → Jr. SDR → SDR progression.

PROCESS: CREATE THE OPERATING RHYTHM THAT SCALES

* Own the team’s daily, weekly, and quarterly performance rhythm through scorecards, metrics, coaching, and follow-through. * Partner with Dedicated IT’s in-house Salesforce developer to improve workflows, reporting, fields, and CRM usability. * Hold the team accountable for cleaning Salesforce data, accurate prospect records, SOP adherence, and strong CRM hygiene. * Improve handoffs between data enrichment, qualification, SDR outreach, marketing campaigns, and senior sales resources. * Use data to identify performance gaps, process bottlenecks, and opportunities to improve conversion.

PIPELINE: DRIVE QUALIFIED APPOINTMENT VOLUME

* Own top-of-funnel production for Dedicated IT’s healthcare growth engine across SMB and Mid-Market segments.

• Drive consistent, qualified appointments with key healthcare decision-makers.
• Maintain healthy lead flow and pipeline visibility so downstream sales

resources are well-fed year-round. * Coach the team on outbound execution, multi-touch campaigns, objection handling, and appointment-setting quality.

• Performance floor: 150 qualified appointments per year
• Performance target: 300 qualified appointments per year

WHAT SUCCESS LOOKS LIKE

• The SDR team consistently meets or exceeds qualified appointment targets.
• Salesforce data is clean, consistent, and reliable.
• Outbound activity is structured, measured, coached, and improved over time.
• Team members know their goals, understand the scoreboard, and receive

consistent feedback.

• SDR team workflows are clearly defined and well-managed.
• Leadership has accurate visibility into performance, pipeline health, and

hiring needs. * The SDR function operates as a disciplined, scalable engine for Dedicated IT’s growth.

WHAT WE’RE LOOKING FOR

The ideal candidate has a proven track record of personally building and leading outbound SDR teams to measurable, high-volume appointment targets. This person is not just a manager — they are a builder of people, process, and pipeline.

LEADERSHIP & MANAGEMENT

• Strong coaching ability with a track record of developing sales talent.
• Comfortable setting, clear expectations, and holding team members

accountable.

• Able to identify, hire, and develop A-Players.
• Confident managing underperformance with structure and care.
• Creates energy, clarity, and alignment across the team.

RESULTS & PERFORMANCE ORIENTATION

• Highly motivated by measurable goals, scoreboards, and outcomes.
• Strong understanding of activity metrics, conversion metrics, and pipeline

indicators.

• Able to forecast appointment volume, hiring needs, and performance trends.
• Moves quickly and makes decisions without waiting for perfect conditions.
• Uses data to identify root causes of underperformance and opportunity gaps.

SALES ACUMEN & PROCESS

* Deep understanding of outbound sales, cold outreach, and multi-touch campaigns. * Experience coaching SDRs through gatekeeper and key decision maker objections.

• Personal experience setting appointments at volume.
• Strong understanding of how top-of-funnel quality affects downstream close

rates. * Curiosity about healthcare IT buyers, compliance pressure, and healthcare decision-making dynamics.

OPERATIONS & PROCESS

* Functional Salesforce fluency and comfort partnering with technical CRM resources.

• Strong CRM hygiene and data-quality standards.
• Ability to build efficient handoff workflows between enrichment,

qualification, and outreach.

• Comfortable adopting and improving sales tools and workflows.
• Strong reporting discipline with no surprises on the scoreboard.
• Comfortable operating within EOS-style meeting and accountability rhythms.

CULTURE & COMMUNICATION

• Takes extreme ownership of team outcomes.
• Communicates directly, clearly, and with care.
• Receives feedback well and improves quickly.
• Partners effectively with Marketing, Account Executives, HR, and leadership.
• Leads with empathy while still maintaining high standards.
• Builds trust through honesty, transparency, and follow-through.

COMPENSATION

• Base Salary: $100,000 – $140,000 annually, commensurate with experience.
• Appointment Bonus: $50 per qualified appointment attended by the client.
• Closed Deal Commission: 1% of ARR on deals closed that originated from the

SDR team

WHY THIS ROLE MATTERS

Dedicated IT’s sales development function is a critical part of our growth engine. This team is responsible for creating the qualified conversations that lead to new healthcare client relationships. The Sales Development Manager will play a direct role in scaling that engine with discipline, care, accountability, and a high-performance culture. If you are energized by building teams, improving systems, coaching sales talent, and owning measurable outcomes, this is a role where your work will have a direct impact on the future of Dedicated IT. Thanks for your interest in Dedicated IT! Equal Employment Opportunity: Dedicated IT is committed to providing equal employment opportunities in all employment practices, without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, veteran’s status, disability, sexual orientation, or any other characteristic protected by law.