GSI Marketing Manager
Palo Alto Networks
Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. Disruption, Collaboration, Execution, Integrity, and Inclusion. This role is remote, but distance is no barrier to impact. Our hybrid teams collaborate across geographies to solve big problems, stay close to our customers, and grow together. We’re looking for a results-oriented Strategic Marketing Manager for NAM who thrives in a fast-paced environment to help accelerate our marketing efforts in one of our fastest growing segments. The Marketing Manager, GSI will be responsible for working with our GSI partners to set our NAM go-to-market strategy, and develop and execute marketing programs to increase awareness and drive demand, in support of our strategic priorities and growth objectives. Responsibilities Develop, refine and implement a quarterly/six month marketing plan aligned to GSI team goals and strategies to include communication and awareness, thought leadership and demand generation. Secure partner commitment on marketing plans. Communicate six month/quarterly plans to GSI leadership via QBRs and other planning sessions. Ensure marketing programs and tactics delivered on time, within budget, meeting ROI expectations/pipeline forecast. Identify opportunities to leverage GSI relationships to support corporate marketing programs. Lead the creation of joint marketing campaigns for GSIs including content, events, multi-touch demand generation programs and ABM and coordinate with global demand generation teams for execution. Support the development of Joint Thought leadership content with Product Marketing teams. Provide regular marketing updates to key stakeholders via weekly calls and email communications. Assess the effectiveness of marketing programs against GSI pipeline growth targets and focus areas. Qualifications 7+ years of experience in Partner Marketing/Global Systems Integrators.
- Strong program management, project management, and organization skills.
- Excellent interpersonal skills and a track record of working across sales and marketing teams and internal/external partner organizations.
- Ability to take initiative, solve problems and make continuous process improvements in a growing organization.
- BA in Marketing or other related field.
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