Senior Consumer Insights Manager

Senior Manager II - Softlines, Client Sales and Insights / L16

Circana is a leading provider of technology, AI, and data solutions for general merchandise and consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We're a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Our Critical Sales Skills

• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
• Creates Strategic Sales Opportunities: Proactively identifies whitespace opportunities and market trends that accelerate revenue growth.
• Knows the Buying Influences: Builds multi-level relationships across client organizations, identifying key decision-makers, sponsors, and influencers while understanding organizational dynamics and buying processes.
• Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
• Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
• Leverage strong technical skills: Navigate and integrate multiple Circana data platforms, building expertise in client data architecture and ensuring efficient, insight-driven use of complex datasets.
• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

What will you be doing?

In this role, you will partner with leading Softlines brands to uncover growth opportunities and deliver actionable business insights. Leveraging Circana's industry-leading technology, data platforms, and analytics capabilities, you will analyze large and complex datasets, identify the insights most relevant to your clients, and translate them into clear, impactful recommendations for client leadership teams. You will manage multiple projects simultaneously while collaborating across internal functions to solve business challenges, drive client impact, and ensure the successful adoption of Circana's solutions within complex client organizations. Success in this role requires a blend of strategic thinking, executive relationship development, sales acumen, technical proficiency, strong communication skills, and a passion for helping clients make data-driven decisions all while delivering consistent commercial results.

Job Responsibilities

• Drive Strategic Revenue Growth: Develop and execute account growth strategies across complex client portfolios by identifying new business opportunities, expanding executive relationships, and aligning Circana's solutions to client business objectives.
• Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes.
• Lead Cross-Functional Client Initiatives: Partner with Product, Analytics, Operations, Customer Success, and Commercial Leadership teams to deliver integrated solutions, remove barriers, and maximize client outcomes.
• Serve as a Market and Industry Advisor: Stay current on trends in General Merchandise, Footwear, and Apparel to position Circana as a thought leader and trusted advisor.
• Build Senior-Level Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers.
• Utilize Sales Tools and Platforms: Leverage Circana's proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery.
• Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning.
• Drive Customer Loyalty and Retention: Anticipate customer challenges, proactively address risks, and deliver exceptional client experiences that strengthen long-term partnerships and business growth.
• Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development.
• Advanced Data Storytelling Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses, providing clients with clear, actionable insights to inform strategy.

Requirements

• 5+ years of experience in consumer insights or market research, category management, revenue growth management, client insights, consulting, analytics, or a related field.
• Experience working with syndicated market measurement and consumer data sources, including point-of-sale (POS), Consumer Panel, and other relevant datasets.
• Technology and AI Enthusiast: Willingness to embrace new technologies and a passion for leveraging innovative solutions to drive business recommendations.
• Demonstrated experience developing and delivering fact-based analyses that influence commercial decision-making and drive client outcomes. Experience identifying business opportunities, uncovering growth drivers, and supporting strategic decision-making through data-driven insights.

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position can be located in the following area(s): Remote

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $88K to $92K.

This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.