Senior Director - Games

Responsibilities Lead the overall strategy for Goliath's Games portfolio across key categories, including family games, kids games, party games, strategy games, adult games, licensed games, evergreen titles, and new growth segments. Define the role of each product within the portfolio, including target consumer, price point, retailer fit, positioning, and growth potential. Identify opportunities to expand, refresh, rationalize, or reposition the Games line. Ensure the portfolio has the right balance of new innovation, evergreen growth, licensed opportunities, and commercially proven items. Partner with Angela and senior leadership to align the Games strategy with broader Global Brand Marketing and company objectives. Lead brand marketing direction for the Games portfolio. Define the consumer positioning, product story, key selling points, packaging direction, and go-to-market messaging for key games and game segments. Ensure every game has a clear reason to exist, a strong consumer hook, and a compelling retail story. Partner with Creative on packaging, naming, copy, visual assets, and presentation materials. Ensure games are easy to understand, easy to sell, and compelling at shelf, online, and in retailer presentations. Partner closely with the Director of Games to manage portfolio execution, product timelines, line planning, meeting preparation, and internal communication. Provide strategic direction and prioritization across the Games portfolio. Work with the Director of Games to track product updates, packaging needs, samples, approvals, and launch milestones. Ensure the Director of Games has the context, direction, and support needed to execute against the broader portfolio strategy. Create a clear working rhythm between senior strategy, day-to-day brand management, and cross-functional execution. Lead the annual and seasonal line planning process for Games. Partner with Sales to support retailer line reviews, previews, presentations, and sell-in strategy. Provide category rationale, product positioning, and portfolio recommendations for key customer meetings. Review item performance and recommend actions to maximize sell-through and long-term brand value. Help determine which products should be expanded, refreshed, supported, repositioned, or discontinued. Monitor trends across games, entertainment, social play, family behavior, kid trends, party trends, adult games, licensed properties, and retail. Use consumer and category insights to inform portfolio decisions and product strategy. Identify white space opportunities where Goliath can win through innovation, better positioning, clearer gameplay, stronger value, or sharper consumer appeal. Serve as a senior brand marketing lead for Games across internal teams. Work closely with Product Development to ensure new games are commercially viable, consumer-relevant, and aligned with brand and retailer needs. Partner with Licensing to evaluate licensed game opportunities and ensure licensed products are authentic to the property and strong as games. Work with regional marketing teams to ensure global brand strategy can be adapted effectively across markets. Requirements 8+ years of experience in brand marketing, product marketing, category management, games, toys, entertainment, licensing, consumer products, or related fields. Strong understanding of the games category, including consumer behavior, retail dynamics, and product positioning. Proven ability to manage a portfolio, build line plans, and drive commercial growth. Strong strategic thinking with the ability to translate consumer and category insights into actionable product and brand direction. Excellent presentation, communication, and cross-functional leadership skills. Ability to work closely with both senior leadership and hands‑on executional teams. Strong balance of creativity, commercial judgment, and operational follow-through. #J-18808-Ljbffr Jobtailor