Senior Manager, Marketing Operations — Systems and Automation

Senior Manager, Marketing Operations — Systems and Automation New York, NY | Washington, DC Position Overview We are seeking a Senior Manager, Marketing Operations to own the systems, workflows, documentation, and automation needed to make Marketing Operations more scalable, reliable, and AI‑enabled. This role will modernize how Marketing Ops works by improving marketing systems governance, reducing process and technical debt, and identifying practical opportunities to simplify or automate manual GTM workflows. Key Responsibilities Own governance, documentation, and operational health for core marketing systems. Identify and reduce technical debt across marketing‑owned systems, integrations, workflows, field/process governance, and recurring operational processes. Build and manage a Marketing Ops systems and automation roadmap focused on improving speed, quality, consistency, and team capacity. Establish clear operating standards for marketing systems and workflow requests, including intake, prioritization, documentation, ownership, escalation paths, and change management. Partner across marketing, sales, sales ops, web, and internal systems/data teams to clarify ownership, requirements, and handoffs for shared GTM workflows. Triage systems and workflow issues, identify root causes, and coordinate resolution with the right owners. Identify high‑friction manual workflows that can be simplified, automated, or AI‑assisted, and translate those opportunities into clear requirements, owners, dependencies, risks, and success measures. Create and maintain enablement materials and documentation to help marketers, sales partners, and internal operators understand how to use systems, follow key workflows, and submit requests correctly. Support adoption of AI‑assisted workflows across Marketing Ops, focusing on measurable improvements in manual effort, cycle time, QA, documentation, or operational consistency. Required Experience / Skills 7+ years in Marketing Operations, Marketing Systems, Revenue Operations, GTM Operations, or a related function, preferably in B2B SaaS or a complex enterprise GTM environment. Deep hands‑on experience with Marketo or a comparable marketing automation platform, including governance, administration standards, program architecture, troubleshooting, and scalable process design. Strong working knowledge of Salesforce and common GTM systems, integrations, lifecycle processes, routing/enrichment workflows, and data flows. Proven experience improving marketing systems governance, process documentation, workflow design, data quality, and operational scalability. Experience with GTM automation, enrichment, or workflow tools such as Glean, Clay, ZoomInfo, Common Room, Workato, Qualified, 6sense or similar platforms. Practical experience using automation and/or AI tools to improve workflows, documentation, QA, troubleshooting, analysis, or operational throughput. Ability to translate ambiguous business needs into clear process, system, automation, or documentation requirements. Strong written communication and documentation skills, with a bias toward scalable systems over one‑off fixes. Strong cross‑functional partnership skills, including the ability to work effectively across marketing, sales, sales ops, web, internal systems/data teams, and technical stakeholders. U.S. Pay Range

$114,000 - $142,000 USD

EEO Statement Diligent is a drug‑free workplace. Diligent is proud to be an equal‑opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical or mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including cancer or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at View email address on click.appcast.io. #J-18808-Ljbffr Diligent Corporation