Senior Outreach Specialist

GENERAL SUMMARY: The Senior Outreach Specialist is a strategic and results-driven representative responsible for increasing referrals and enrollment to Element Care’s PACE program. This role focuses on building, nurturing, and expanding relationships with high-value referral sources including healthcare providers, housing organizations, adult day health centers and community-based organizations. The primary goal is to generate qualified referrals of older adults who may benefit from Element Care’s services.

Essential Responsibilities:

• Develops and implements personal annual business plan that includes strategies and activities necessary to achieve outreach, event, inquiry, referral, and enrollment goals from targeted accounts/territories.
• Fosters trusting relationships with various spiritual and community leaders in multi-cultural populations that results in strong linkages and results in referrals of eligible individuals.
• Helps organize and promote Element Care events including galas, open houses, partnership events and other events.
• Establishes and maintains relationships with key community stakeholders, including local businesses, government agencies, non-profit organizations, and individuals.
• Participates in and lead outreach events such as senior fairs, community meetings, cultural events, and in-service presentations—tailored to target populations.
• Expertly presents Element Care’s value proposition and services to varied audiences including potential participants, caregivers, community leaders, and professionals.
• Collaborates closely with the Enrollment and Information & Referral teams to ensure a smooth handoff and conversion of inquiries into enrollments.
• Maintains accurate and timely documentation of all outreach and referral activity in Salesforce CRM.
• Attends events during evenings and weekends as needed.
• Performs other duties as assigned.

Job Specification:

• Bachelor’s degree preferred; relevant work experience may be considered in lieu of degree.
• 3–5 years of outreach, sales, or business development experience in healthcare or elder services.
• Proven success in generating qualified leads or referrals in a target-driven role.
• Ability to adapt communication style, whether the customer is detail-oriented or prefers a concise approach, to ensure understanding and satisfaction.
• Excellent interpersonal and communication skills and supportive of colleagues, fostering an environment of trust and effective teamwork.
• Strong business acumen, strategic prospecting, active listening, relationship building, networking, time management and organizational skills.
• Ability to adapt communication style, whether the customer is detail-oriented or prefers a concise approach, to ensure understanding and satisfaction.
• Excellent interpersonal and communication skills and supportive of colleagues, fostering an environment of trust and effective teamwork.
• Working knowledge of Medicare, Medicaid, PACE, and elder care services.
• Familiarity with underserved and multicultural populations a strong plus.
• High level of proficiency with Microsoft Office and CRM systems (Salesforce preferred).
• Must have reliable transportation with ability to transport marketing materials.
• Ability to lift up to 25 lbs for event materials and outreach supplies.
• COVID vaccinated preferred.
• Spanish preferred.