Senior Vice President, Marketing

• Scale the Garage Beer brand — voice, identity, and positioning — across every consumer touchpoint, while protecting the Founder’s creative vision for the company.
• Develop the long-term brand strategy that keeps us distinct as we scale our messaging from digital to national retail.
• Champion the culture and community that makes Garage Beer more than just a beer.
• Plan and own all marketing campaigns, ensuring a seamless link between creative, digital and retail marketing.

Digital & Performance Marketing

• Build and scale the digital marketing engine: paid social, search, email, influencer, and affiliate.
• Drive profitable customer acquisition and retention across DTC channels.
• Establish the data infrastructure and analytics capability to make fast, evidence-based decisions.
• Own the e-commerce experience and conversion funnel end to end.

Retail & Shopper Marketing

• Develop strategy for retail expansion, working closely with Chief Revenue Officer and key distributor partners.
• Build the shopper marketing capability — from trade activation programs to in-store execution.
• Partner with key retail accounts to co-develop campaigns and increase shelf presence and velocity.

Communications & Partnerships

• Oversee PR and earned media strategy to drive brand awareness and cultural relevance.
• Manage agency and creative partner relationships, holding them to a high bar for output.
• Identify and manage influencer partners.

Team & Function Building

• Design, recruit, and develop a high-performing marketing team as the business scales.
• Build the processes, tools, and budget discipline necessary to scale while staying nimble.
• Partner cross-functionally with Product, Sales, and Operations to ensure marketing is fully integrated with the business.

Budget & Analytics

• Manage & track budgets across all marketing functions.
• Set KPIs and track performance metrics (ROI).

• 8+ years of marketing leadership experience, with at least 3 years in a senior leadership role (VP or SVP level) at a fast-growth consumer goods or CPG company.
• Proven track record of building brands from early stage through national retail distribution.
• Deep expertise in digital and performance marketing — you have built and scaled DTC channels before.
• Hands-on experience navigating the transition from digitally native brand to retail, including trade marketing and shopper marketing.
• Experience building and leading marketing teams from scratch; you've hired great people and developed them.
• The ideal candidate has experience in beer / alcohol with a high-growth supplier, an understanding of the 3-tier system and experience creating retail-driven marketing programs.

SKILLS & APPROACH:

• Equal parts brand builder and performance marketer — you hold creative and commercial thinking in the same hand.
• Data-driven decision maker who can move fast without losing sight of long-term brand equity.
• Excellent communicator who can inspire a team, influence a board, and write a brief that creative teams love.
• Scrappy and resourceful — you know how to produce disproportionate impact with a lean budget.
• Deep understanding of the beer, beverage, or adjacent consumer category is a strong advantage.

• Impactful Work: Fast-moving environment where you can actually see your ideas come to life instead of getting stuck in layers of meetings.
• Our Culture: A place where we’re building a fast-growing beer brand while making sure work is still fun.
• Comprehensive Benefits: Currently, our medical, dental, vision, and short-term disability premiums are paid at 100% by Garage Beer. We also offer a 401(k) savings plan, voluntary benefits and an EAP and are continually evaluating our benefit offerings.
• Flexible Time Off: We offer a flexible PTO policy so you can take the time you need to recharge, in addition to company-observed holidays.

Garage Beer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our team members.