Trade Activation Associate - Albany/Hudson Valley

Trade Activation Associate

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Location: Albany/Hudson Valley

Schedule: Tuesday Saturday

The candidate must have reliable transportation and the ability to travel throughout their assigned territory up to 100% of the time.

As a Trade Activation Associate, you will play a critical role in driving in-market execution, brand visibility, and sell-through across Curaleaf's wholesale business. You will serve as the frontline connection between Curaleaf, dispensary partners, and shoppers; ensuring our brands are consistently represented with excellence at retail.

This role is responsible for executing trade marketing programs, supporting dispensary staff education, conducting market audits, identifying opportunities for improved execution, and helping drive product visibility and velocity within assigned accounts.

The ideal candidate is highly organized, self-motivated, execution-focused, and energized by working in a fast-paced, field-based environment.

What You'll Do

Support in-store sell-through programs and promotional execution

Identify opportunities to improve visibility, conversion, and shopper engagement

Provide market feedback and execution insights to sales and trade marketing teams

Support new account onboarding and launch execution

Deliver brand and product education to dispensary staff

Ensure merchandising and activation standards are established from day one

Execute visual merchandising and in-store activation standards

Support premium programming and key market initiatives

Maintain strong brand presence and execution quality across accounts

Conduct menu accuracy and digital presence audits

Support execution of digital merchandising and promotional visibility

Identify opportunities to improve online shopper experience and conversion

Execute pop-ups, demos, and local consumer events

Support community activations and market engagement opportunities

Drive brand visibility and shopper interaction in market

Support trade shows, buyer events, and retailer engagement activities

Assist with market event execution and branded experiences

Manage field distribution of approved activation materials and swag

Partner closely with Account Executives and market leadership to support territory priorities and business objectives

Submit timely recaps and reporting including field insights, execution photos, activation results, and competitive intelligence

Maintain a consistent and professional brand presence across all market activities

What You'll Bring

1+ years of experience in cannabis, beverage alcohol, field marketing, retail activation, or related industries

Strong communication and relationship-building skills

Ability to work independently in a highly field-based role

Strong attention to detail and execution standards

Comfortable working in fast-paced, evolving environments

Tech savvy with proficiency in Microsoft Office, mobile tools, and reporting platforms

Flexible schedule including evenings, weekends, and holidays as business needs require

Reliable transportation and willingness to travel extensively throughout the market

Even Better If You Have

Experience in trade marketing, retail merchandising or field activation

Experience working directly with dispensaries or retail accounts

Familiarity with visual merchandising and in-store execution standards

Experience supporting events, activations, or community engagement programs

New York Hiring Range $55,000 $60,000 USD

What We Offer:

Career Growth Opportunities

Competitive Pay and Benefits

Generous PTO and Parental Leave

401(K) Retirement Plan

Life/ Disability Insurance

Community Involvement

Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

Curaleaf Holdings, Inc. is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, provide industry-leading service, product selection and accessibility across the medical and adult-use markets.

Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values:

Lead and Inspire.

Commit to Win.

ONE Curaleaf.

Driven to Deliver Excellence.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.