Content Marketing Manager

Senior Manager/Director, Content Marketing (Remote) Department: Marketing Employment Type: Full Time Location: Denton, Texas Description Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. We build dynamic, high‑quality digital products that integrate curriculum, assessment, professional development, and family engagement. We are building a results‑oriented team that thrives in a collaborative, work‑hard/play‑hard culture and supports teachers who help children become creative, confident thinkers. Position Overview We’re hiring a Sr. Manager/Director of Content Marketing to lead the strategy and execution of content that strengthens our brand, engages our audiences, and supports business growth. This leader will own Teaching Strategies’ content ecosystem across social media, webinars, virtual summits, video, and web content. The role turns business priorities, audience insight, and product value into clear, relevant, and useful content for educators, administrators, and buyers throughout the customer journey. As part of the Demand Generation team, the role partners closely with Product Marketing, channel owners, Creative, Education, Research, Sales, and other cross‑functional teams to ensure content is aligned, timely, and effective. It requires strong editorial judgment, content leadership, and operational discipline to help Teaching Strategies maintain a clear and consistent voice in the market. Specific Roles & Responsibilities Lead the content marketing strategy across social media, webinars, virtual summits, video, web content, and key downloadable assets. Build and manage a clear content roadmap aligned to business priorities, audience needs, and campaign plans. Create content that supports brand awareness, audience engagement, demand generation, and customer growth across the buyer journey. Lead the strategy and execution of webinar/demo programs, including topic planning, speaker coordination, promotion, and follow‑up support. Own the content strategy for virtual summits and flagship content experiences that build authority and deepen engagement. Develop the video content strategy to support storytelling, product education, thought leadership, and brand visibility. Guide web content strategy to improve clarity, discoverability, audience experience, and conversion. Lead social media content strategy and execution to strengthen reach, engagement, and brand consistency. Ensure content is adapted effectively for each channel while maintaining a clear and consistent Teaching Strategies voice. Partner with Product Marketing to bring positioning, messaging, and value propositions to life through compelling content. Partner with channel owners to align content to distribution, campaign needs, and performance goals. Partner with Education, Research, Sales, and customer‑facing teams to ensure content reflects educator needs, early childhood expertise, and real customer questions. Own the editorial calendar and content planning process across major content streams. Use performance insights to improve content quality, efficiency, and impact over time. Manage content repurposing so priority content delivers value across multiple channels and formats. Support reputation‑related content across review platforms, social channels, and other public‑facing touchpoints. Lead and develop the supporting content manager and manage agencies, contractors, freelancers, and production partners as needed. Qualifications 8–10+ years of experience in content marketing, digital content, brand content, or integrated marketing. Experience leading multi‑channel content strategy across social media, webinars, virtual events or summits, video, and web content. Strong track record creating content that supports both brand growth and business outcomes. Experience working in complex B2B environments with multi‑stakeholder audiences and long buying cycles. Education sector and/or EdTech experience strongly preferred, with familiarity across public school, Head Start, and private child care audiences a plus. Strong experience partnering with Product Marketing, Demand Generation, Education, Sales, and Creative teams. Strong writing, editing, and storytelling skills, with the ability to make complex ideas clear, relevant, and engaging. Working knowledge of web content strategy, SEO, content UX, and performance measurement. Strong project management and vendor management abilities. Clear communicator who can bring structure, alignment, and direction across cross‑functional teams. Customer‑centered leader who is practical, collaborative, and focused on impact. Benefits Competitive compensation package Employee Equity Appreciation Program Health and wellness insurance benefits 401(k) with employer match Flexible work environment Unlimited paid time off (which includes paid holidays and Winter Break) Paid parental leave Tuition assistance, professional development, and opportunities for career growth Best‑in‑class technology equipment for every employee Equal Employment Opportunity Teaching Strategies is an equal opportunity employer and is committed to fostering a workplace where everyone can thrive. Equal Employment Opportunity (EEO) Family and Medical Leave Act (FMLA) Employee Polygraph Protection Act (EPPA) #J-18808-Ljbffr