Vice President of Marketing

Vice President of Marketing

We are seeking a Vice President of Marketing to lead and scale the marketing organization for a fast-growing strength and performance brand serving athletes worldwide. This full-time position is onsite in Nampa, Idaho and reports directly to the CEO. The role will oversee brand, performance marketing, lifecycle marketing, social/content, creator partnerships, PR, and ecommerce growth initiatives across DTC, Amazon, and wholesale channels. Relocation assistance is available.

What You’ll Do

• Lead and evolve the company’s overall brand strategy across all customer touchpoints
• Drive integrated marketing campaigns across paid, organic, social, lifecycle, and ecommerce channels
• Own DTC growth initiatives across Meta, Google, TikTok, YouTube, and Amazon Ads
• Manage and optimize key marketing metrics including MER, CAC, LTV, ROAS, and attribution
• Build and maintain a strong testing and optimization culture across channels and creative assets
• Partner with Finance to manage the marketing budget and marketing-related P&L
• Develop and scale lifecycle marketing initiatives including email, SMS, loyalty, segmentation, and personalization strategies
• Lead organic social strategy, creator partnerships, ambassador programs, and community engagement efforts
• Oversee PR initiatives, brand storytelling, and major cultural or product moments
• Partner with Ecommerce leadership on conversion rate optimization (CRO), PDP strategy, and customer experience improvements
• Lead go-to-market planning and execution for product launches
• Support international growth initiatives across markets including the UK, EU, Canada, and Australia
• Build, mentor, and lead a high‑performing marketing organization
• Manage agencies, vendors, and external marketing partners
• Collaborate cross‑functionally with Product, Operations, Finance, and Ecommerce leadership teams

What You’ll Bring

• 12+ years of marketing experience with at least 3 years in a senior marketing leadership role such as VP or CMO
• Experience scaling a DTC or omnichannel consumer brand, ideally at $150M+ in revenue
• Deep expertise in performance marketing, ecommerce growth, and digital acquisition strategies
• Strong understanding of marketing analytics and performance metrics including MER, CAC, LTV, ROAS, and attribution modeling
• Proven ability to lead both brand marketing and performance marketing organizations
• Experience building and developing high-performing marketing teams
• Background within fitness, strength training, sports performance, or athletic apparel industries
• Experience scaling creator, athlete, or ambassador programs into measurable revenue channels
• Experience working within founder-led or high-growth private companies
• Hands‑on experience with platforms and tools such as Shopify, Klaviyo, GA4, Triple Whale, or Northbeam
• Experience supporting international expansion efforts is preferred

Bonus Points For

• Experience leading omnichannel growth strategies across DTC, Amazon, and wholesale environments
• Strong understanding of consumer community-building and retention marketing
• Experience driving rapid growth while maintaining strong brand consistency and creative standards
• Passion for strength training, fitness, or performance-driven consumer brands