AI Performance Creative Strategist

Role Description

Our client is looking for an AI Creative Strategist to take ownership of AI-powered video advertising from research and strategy through to production and optimization, with a strong focus on YouTube creatives.

• Research markets, competitors, and customer personas to identify compelling advertising angles.
• Develop creative concepts, messaging frameworks, and scripts for AI-generated video advertisements.
• Produce end-to-end AI-powered ad creatives, including Video Sales Letters (VSLs), AI avatars, claymation, UGC-style ads, and other emerging creative formats.
• Utilize AI creative tools to generate, edit, and deliver high-quality performance-focused video ads.
• Analyze campaign performance data and continuously optimize creatives based on testing results.
• Build and manage a high-volume creative testing pipeline focused on conversion and performance.
• Collaborate closely with media buyers, landing page specialists, and content teams to ensure creative consistency across campaigns.
• Stay ahead of emerging AI creative technologies, trends, and advertising formats.

Qualifications

• Proven experience creating performance-driven ecommerce advertising creatives, particularly for YouTube.
• Strong understanding of direct response marketing principles, including customer avatars, positioning, hooks, offers, and creative angles.
• Hands-on experience using AI creative tools such as Claude, Manus, Higgsfield, fal.ai, Atria, or similar AI platforms.
• Experience producing AI-generated VSLs, AI avatars, UGC-style creatives, or comparable performance marketing assets.
• Ability to independently own the entire creative process from market research to final production.
• Comfortable interpreting campaign performance metrics and using data to improve creative performance.
• Experience working with DTC ecommerce brands is highly preferred.
• Self-driven, highly adaptable, and passionate about experimenting with new AI technologies.

Requirements

• Experience working within performance marketing or digital advertising agencies (Nice to Have).
• Familiarity with Google Ads, YouTube Ads, Meta Ads, or other paid acquisition channels (Nice to Have).
• Portfolio showcasing AI-generated performance marketing creatives that have been used in live campaigns (Nice to Have).

Benefits

• Competitive salary based on experience.
• Fully remote position with flexible working hours.
• Paid time off.
• Opportunity to work alongside a senior international team.
• Team retreats and workations.
• Exposure to leading AI creative workflows and large-scale performance marketing campaigns.