Senior Manager, Brand Marketing

GlossGenius is seeking a Senior Manager, Brand Marketing to serve as the strategic architect for the next phase of brand growth. This role is responsible for defining, validating, and scaling new top-of-funnel channels to reach key audiences, moving them from pilot tests to predictable revenue drivers, and executing integrated brand campaigns aligned with strategic priorities.

Responsibilities will include:

• Architect and scale new top-of-funnel (TOFU) channels, moving them from pilot tests to predictable revenue drivers
• Orchestrate fully integrated campaigns, ensuring top-of-funnel initiatives flow seamlessly through the entire customer journey from first ad impression to landing page, email nurture, and sales talk track
• Partner with Creative and Brand teams to develop campaigns that align with business priorities, authentically tell the company story, and demonstrate product value
• Establish frameworks for measuring brand success, tracking incrementality, lift, and business impact, and connecting awareness tactics to customer acquisition
• Own the P&L for assigned channels, partnering with Analytics to validate efficiency and defend investment strategies with data-driven storytelling
• Integrate AI into daily workflow to accelerate research, iterate on copy/creative, and streamline operational tasks

You’re a great fit if you:

• Have experience bringing AI products to market and differentiating them in a crowded landscape
• Have a background in vertical SaaS
• Have prior experience at companies that successfully scaled from $20M-$500M ARR
• Have hands-on experience with brand creative production (video, photography, content)

Total Compensation

The starting base salary for this role is $170,000 - $205,000 plus target equity and benefits. The base salary offered depends on skills, experience, and education.

Additional benefits include:

• Flexible PTO
• Competitive health and dental insurance options, with premiums partially or fully covered
• In-person opportunities for collaboration and team building
• Fertility and adoption benefits
• Generous, fully-paid parental leave policy
• 401k benefit, eligible to contribute starting day 1
• Yearly stipend for professional development and educational expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support

GlossGenius values builders who solve problems and drive workflows in an AI-first way.