Senior Director, Product Marketing - SASE PM & GTM Strategy

Meet the Team Cisco Security is seeking a Senior Director of Product Marketing to lead SASE product marketing and go-to-market strategy. This is a high-impact leadership role at the intersection of product strategy, market creation, customer outcomes, and revenue growth. SASE is entering a new phase. The first wave focused on connecting and securing users, branches, applications, and cloud resources. The next wave will be shaped by AI: autonomous agents, distributed workflows, dynamic access patterns, new data movement, and a need for zero trust enforcement everywhere work happens. In this role, you will help Cisco define how customers transform the network into a secure, intelligent foundation for the agentic enterprise—modernizing the WAN, extending zero trust access, and applying agent gateway capabilities to safely connect and protect users, applications, workloads, data, and AI agents. You will lead a senior product marketing team and partner deeply across Cisco Security, Networking, Product Management, Sales, Demand Generation, Field Marketing, Partner Marketing, Analyst Relations, Customer Advocacy, Communications, and executive leadership. You will operate as a strategic connector between product innovation and commercial execution, translating Cisco capabilities into differentiated market narratives, high-confidence field activation, and measurable growth. Your Impact As a leader in this role, your product is the GTM system itself: the narrative, launches, sales plays, programs, customer proof, and field motions that determine how Cisco wins. Own global product marketing and GTM strategy for Cisco SASE, including Secure Access, SD-WAN, SSE, Agent Gateway, and AI-native secure networking motions. Define Cisco’s SASE messaging, positioning, narrative architecture, and differentiated value proposition for executive buyers, technical audiences, partners, analysts, and sellers. Shape the market conversation around transforming the network for the agentic enterprise, including how secure connectivity, zero trust, traffic control, and agent gateway capabilities come together to enable safe AI adoption. Drive launches, campaigns, sales plays, partner motions, executive engagement, and major market moments that create pipeline, bookings impact, competitive momentum, and customer confidence. Partner with product management to connect roadmap innovation to customer outcomes, market demand, and revenue growth; bring market insight back into roadmap and packaging discussions. Identify breakout GTM moves that help Cisco shape the SASE category rather than simply compete in it, including new audience strategies, new buying-center motions, and new customer proof points. Build scalable enablement, messaging, content, competitive, and proof-point systems that help global teams execute with consistency and impact. Use AI-native workflows to accelerate insight generation, messaging iteration, content creation, seller enablement, personalization, and measurement. Lead, coach, and develop a high-performing team, creating a culture of strategic clarity, accountability, creativity, collaboration, and measurable business impact. Minimum Qualifications Bachelor's Degree or equivalent combination of skills and experience. Minimum of 15 years of professional experience across product marketing, product management, technical marketing, product strategy, sales engineering, or GTM leadership in enterprise technology. Minimum of 5 years of people management experience leading product marketing, product, technical, or GTM teams with a track record of execution and team development. Minimum of 5 years of experience leading GTM strategy for complex enterprise products, platforms, or portfolios. Preferred Qualifications Demonstrated ability to connect messaging, launch strategy, sales enablement, and marketing execution to measurable business outcomes. Experience in cybersecurity, networking, SASE, SSE, SD-WAN, zero trust, secure access, cloud security, identity, observability, or AI-related infrastructure/security markets. Product management or product strategy background, with interest in applying product depth to GTM strategy and market creation. Experience building executive-level thought leadership and differentiated category narratives. Experience operating in a global, matrixed organization and influencing product, sales, marketing, partner, analyst, and executive stakeholders. Strong business acumen, including experience with pipeline, bookings, win/loss, attach, adoption, competitive, and customer engagement metrics. Why Cisco? At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. Message to applicants applying to work in the U.S. and/or Canada: The starting salary range posted for this position is $284,700.00 to $390,900.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies: 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next Additional paid time away may be requested to deal with critical or emergency issues for family members Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies. Employees On Sales Plans Earn Performance-based Incentive Pay On Top Of Their Base Salary, Which Is Split Between Quota And Non-quota Components, Subject To The Applicable Cisco Plan. For Quota-based Incentive Pay, Cisco Typically Pays As Follows .75% of incentive target for each 1% of revenue attainment up to 50% of quota; 1.5% of incentive target for each 1% of attainment between 50% and 75%; 1% of incentive target for each 1% of attainment between 75% and 100%; and Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. New York City Metro Area $284,700.00 - $449,500.00 Non-Metro New York State & Washington State $272,000.00 - $398,000.00 For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements. #J-18808-Ljbffr Cisco