Digital Growth Strategist

ROLE SUMMARY

Primacy is seeking seasoned industry leaders to drive growth in our largest and most dynamic verticals: Higher Education, Financial Services, Healthcare, and Manufacturing. We’re looking for senior strategists with client-side experience in any of these sectors to consult with and advise executive leadership, guide multidisciplinary teams to deliver digital solutions, and create measurable business impact.

Seeking applicants in the following states: CT, FL, GA, IA, MA, MD, NC, OH, RI, SC, TN

Measures

• Client outcomes: measurable improvements across experience KPIs (engagement, conversion), brand metrics, and marketing ROI.
• New business impact: contribution to pipeline, new sales and upsells
• Billable revenue

Reports to: SVP, Strategic Services

RESPONSIBILITIES

Client Strategy & Impact

• Own senior relationships across a rotating roster of approx. 3–5 strategic industry specific clients; become a trusted advisor on brand, digital experience, data/MarTech, and growth strategy.
• Diagnose & design solutions: connect enterprise goals to customer journeys, omnichannel content, accessibility/compliance, analytics, and performance marketing.
• Lead activation with cross functional teams (Experience, Creative, Technology, Performance Marketing and Account Management): create roadmaps, define KPIs, and ensure measurable outcomes.

New Business & Market Growth

• Lead initiatives to grow Primacy’s vertical practices and increase revenue in Higher Education, Financial Services, Healthcare, and Manufacturing.
• Proactively identify opportunities, lead presales team strategy, and partner with Business Development on proposals and pitch presentations.

Practice Leadership & Team Performance

• Set excellence standards for the industries’ portfolios (quality, content throughput, client satisfaction) and lead reviews/retrospectives.
• Codify and scale knowledge: build playbooks (e.g., college, bank, manufacturing company, provider experience, payer member journeys, biopharma HCP engagement, annuities, insurance), case studies, and enablement materials.
• Represent Primacy in the market: speak at industry events, host client roundtables, publish articles, and cultivate strategic partnerships.

What it takes to succeed in this role

1. 10+ years in one or more verticals, experience in senior marketing or technology roles driving strategy and digital solutions
2. Deep understanding of the industry(s) market forces, customer journeys, and the digital ecosystem (ie: AI, Healthcare tech stacks like Epic, CMS, CRM, analytics, personalization, accessibility, HIPAA/security considerations, Financial and Healthcare regulatory practices).
3. Agency experience with ability to consult and advise with senior executives defining digital‑centric solutions to complex challenges.
4. Track record of winning and growing accounts, crafting proposals, setting clear KPIs, and delivering ROI.
5. Published thought leadership and frequent speaking engagements in healthcare, higher ed, fin serv, and/or manufacturing.
6. Proven ability to build productive relationships with VP/SVP/C suite leaders and influence complex stakeholder environments.
7. Builder’s mindset: ability to create (POVs, frameworks, tools) and lead cross‑functional teams to execute at pace.
8. Communication excellence: compelling storyteller with outstanding written, verbal, and visual communication skills.
9. Bachelor’s degree required; advanced degree (MBA, MPH, MS) preferred.

Key Competencies

• Marketing Leadership Expertise
• Proven experience in a senior marketing leadership role with a strong understanding of industry dynamics.
• Digital Strategy & Innovation
• Passionate and knowledgeable about digital solutions, AI best practices, and emerging trends; adept at applying insights to strategic initiatives.
• Strategic & Competitive Mindset
• Demonstrates a strong desire to win and excel as a solution‑oriented leader, particularly in high‑stakes pitch environments.
• Public Presence & Thought Leadership
• Comfortable and energized by public speaking, creating social media content, and sharing knowledge to position the organization as an industry leader.
• Exceptional Communication Skills
• Outstanding verbal and written communication abilities, with the capacity to influence and engage diverse audiences.

The Perks

• The best co‑workers you’ll lever find
• Unlimited PTO
• Medical, Dental, Vision, 401k plus match
• Annual performance bonus eligibility
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Prolonged periods of sitting at a desk and working on a computer.
• Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.)
• Frequent communication via phone, email, and video conferencing.
• Work is performed in a temperature-controlled office environment with standard lighting and noise levels.
• Position may require occasional travel to client site

Compensation Range

We offer a competitive salary based on experience and qualifications. The compensation range for this position is $145,000 to $170,000 annually, with potential for bonuses, stock, and additional benefits.

EEO & Accessibility Statement

Primacy is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact View email address on apply.j-vers.com.