Events Marketing Manager
$55k - $95kRBA Central PA
Non-Traditional Marketing Manager - GAR Renewal by Andersen | Little Rock, Arkansas This role is a revenue-driving people leadership position, not simply marketing . This position is ultimately responsible for turning our non-traditional marketing opportunities into qualified appointments. You'll lead, coach and develop the team, manage their performance, optimize field execution, and build an engaging culture that consistently produces results. Primary responsibilities:
- Lead & manage the appointment-setting team
- Set clear expectations and performance standards.
- Coach, train, develop and motivate setters.
- Build accountability while maintaining a strong team culture.
- Maintain a consistent field presence through frequent site visits
- Own appointment production and KPIs
- Be accountable for appointment volume, productivity and quality.
- Monitor individual and team performance.
- Identify trends and take corrective action quickly.
- Manage marketing costs
- Drive non-traditional marketing performance
- Maximize appointments generated through retail, events, partnerships, community activities and other alternative channels.
- Evaluate locations and events based on appointments and ROI, not just activity.
- Ensure marketing locations are equipped, branded and set up for successful execution.
- Maintain strong relationships with retail partners, event organizers, venues, and community partners
- Recruit, train and retain talent
- Help recruit, interview and hire high-potential appointment setters.
- Ensure new hires receive effective onboarding and ongoing training.
- Reduce turnover by creating a high-performing, engaging environment.
- Maintain appropriate staffing levels to support continued growth
- Staffing & scheduling
- Ensure the right number of setters are deployed at the right locations and events.
- Manage coverage for evenings, weekends and high-volume opportunities.
- Balance employee availability with business needs.
- Performance management
- Address underperformance quickly and fairly.
- Develop improvement plans when necessary.
- Recognize and reward top performers.
- Partner cross-functionally
- Collaborate with other marketing leaders and territory sales leadership.
- Collaborate with the Business Development team to successfully execute identified event opportunities throughout the territory.
- Ensure appointments generated by marketing are quality opportunities that sales can convert.
- Communicate results, challenges and opportunities to senior leadership.
- Direct Reports: 10 Setters and 1 Events Manager
- 2 years previous management experience in field marketing, sales, face-to-face lead generation, or a related field.
- Proven ability to lead, coach, and develop team members
- Strong organizational and time management skills with the ability to manage multiple marketing locations and priorities.
- Comfortable working with KPIs, performance reports and production data.
- Excellent written and verbal communication skills.
- Strong relationship-building and interpersonal skills.
- Ability to work effectively with employees, business partners, vendors, and leadership.
- Ability to identify problems, make decisions, and adapt quickly in a fast-paced field environment.
- Ability and willingness to travel regularly throughout the Greater Arkansas territory.
- Strong leadership, communication, integrity, teamwork, adaptability, and accountability.
- Proficient with Microsoft Office and comfortable learning company scheduling, reporting, and CRM systems.
- Availability to support field marketing programs during evenings and weekends as business needs require.
- Health, vision, and dental insurance.
- Life insurance.
- 401(k) with company match.
- Health Savings Account.
- Paid time off and paid holidays.
- Additional company-sponsored insurance and benefit options.
Vacancy posted 1 day ago
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