Senior Paid Media Manager

Role Description

As a Senior Paid Media Manager, you’ll own strategy, execution, and performance across multi-platform paid media campaigns for our travel clients. You’ll be both strategic and hands-on, building holistic, full-funnel media plans, driving creative strategies, and proactively integrating AI-powered tools and workflows. You’ll also serve as a trusted advisor to clients, translating complex performance insights into clear business impact.

If you thrive at the intersection of data, creativity, and innovation, and you’re passionate about helping world-class travel brands grow—we’d love to meet you.

Key Responsibilities

• Lead multi-channel paid media campaigns (search, social, programmatic, video/CTV), ensuring strategic approach and flawless execution.
• Own client relationships end-to-end: act as the main point of contact, deliver proactive updates, and translate performance into actionable business insights.
• Develop and integrate creative strategies, aligning ad copy, visuals, and formats with audience intent and campaign goals.
• Leverage AI-driven tools (e.g., AI Max, predictive bidding, dynamic creative optimization) to enhance speed, accuracy, and campaign performance.
• Proactively test and pilot new platforms, tools, and ad formats—documenting and scaling what works.
• Provide consultative guidance to C-level travel stakeholders, simplifying complex optimization rationales.
• Identify upsell and cross-sell opportunities that align with client objectives and support sales in scoping.
• Mentor Paid Media Managers, contribute to internal SOPs, and champion department-wide testing frameworks.
• Share case studies, AI learnings, media and creative insights through Propellic thought-leadership initiatives.

What Success Looks Like

• Campaigns launched on time with accurate setup, tracking, and testing in place.
• ≥ 95% client retention across managed accounts, with measurable ROI delivered.
• Creative and media strategies are tightly integrated, informed by data-driven insights.
• Clients view you as a strategic advisor, not just an executor, and trust your recommendations.
• AI tools and automation embedded into daily workflows.
• Emerging tools, platforms, and AI innovations tested quarterly, with learnings shared across the team.
• Internal teams rely on you as a go-to expert for holistic, AI-enabled paid media strategy.

Qualifications

• 7+ years of paid media experience in an agency or in-house environment, managing high-budget, multi-channel campaigns.
• Strong fluency across Google Ads, Meta, LinkedIn, TikTok, programmatic platforms, and YouTube.
• Travel or hospitality experience is highly preferred.
• Demonstrated experience integrating creative strategy into media buying, with an understanding of how storytelling and ad formats drive performance.
• Hands-on experience with AI tools in media buying, creative testing, reporting, or forecasting; eager to test and scale new innovations.
• Proven track record of delivering measurable business outcomes (e.g., bookings, revenue growth, CAC efficiency).
• Strong communicator who can simplify complex insights and confidently advise executives.
• A proactive learner and experimenter who stays ahead of industry, AI, and travel marketing trends.
• Eligibility to work in the U.S. or ability to contract internationally.

Benefits

• Remote-first flexibility with a high-performing global team.
• Medical, dental, and vision plans + 5% 401(k) match (US employees).
• Generous PTO, company holidays, and an annual week-long destination company retreat.
• Wellhub wellness and gym plan.
• Annual budget for professional development and industry conferences.
• A culture that values experimentation, autonomy, and radical candor.

Work Requirements

• Reliable high-speed internet and comfort with virtual collaboration tools.
• Availability for core work hours around 9a-5p U.S. Central Time.
• Reasonable accommodations provided for qualified individuals with disabilities.

Commitment to Diversity

Propellic celebrates diverse perspectives and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Application Process

• Initial screening interview
• Career-history interview
• Skill presentation
• Reference checks