Marketing Analyst/Manager T2

Marketing Programs Specialist

Location: Fully Remote (EST Hours) Duration: 6+ months with probable extensions.

Role Responsibilities

• We're seeking a highly organized and driven Launch and Moments Marketing Programs Specialist to help shape Client's marketing future.
• In this role, you'll support the development of integrated highest priority product launch strategies, digital playbooks, and marketing programs that drive engagement and growth across key product launches.
• You'll collaborate closely with cross-functional teams, apply a data-driven and innovative mindset, and manage projects that connect marketing strategy to execution.
• The ideal candidate thrives in a dynamic environment, values collaboration, and is passionate about creating exceptional customer experiences that fuel brand impact and business results.
• Main areas of responsibility
• Support the planning and execution of global product launches with cross-functional and regional teams.
• Deliver integrated, data-driven marketing campaigns that connect event, digital, and post-launch experiences.
• Work with data and analytics teams to develop dashboards that enable us to develop insights and measure performance and improve marketing impact.
• Manage projects and timelines, ensuring milestones and deliverables stay on track.
• Help build and refine GTM playbooks, frameworks, and reporting dashboards.
• Support content, audience segmentation, and marketing automation to enhance targeting and personalization.
• Orchestrates and supports execution of our launch program strategy with cross-functional teams, to ensure channel teams, content teams, and functional experts can build aligned plans to achieve launch objectives
• Implements the LMM planning, and road mapping of integrated multi-channel launch campaigns
• Identify critical dependencies and inputs required from CMO, Digital, Field Marketing, and Sales to enable the launch program strategy and execution
• Coordinates integrated launch experiences [subway map journey] for optimized CX cohesion across channels, event platforms [drives connections strategy]
• Drives standardization through process, blueprints and launch playbooks across Client and launch workstreams
• Partners with content strategy, digital, product marketing, sales, partner, creative teams to create compelling messaging & content that highlights product features & benefits aligned to audience needs
• Supports and builds sustainable launch operations & processes, and manages relationships with external partners, agencies, and stakeholders to enhance launch experiences
• Monitors and reports on launch campaign performance
• Analyze and drive inclusion of market trends and consumer insights to inform launch campaign strategies and optimize performance for maximum impact [launch specific KPIs]
• Support the LMM Lead on Event Operations to ensure coordinated logistics for approved launch experiences
• Support the LMM Lead on business reviews to report on launch performance and impact against marketing metrics and required optimizations to achieve business targets
• Support LMM Lead in the development of recommendations and raising key decision points for Global Marketing and CMO leadership teams to align on plans for launch
• Support LMM Lead in ROB, integrated planning in alignment with our IM Programs, campaigns and program families.

Mindset & Competencies

• Change-minded and curious, focused on simplifying, optimizing
• Able to build processes from scratch to scale
• Data driven
• Hands-on and proactive, comfortable with ambiguity
• Very well organized, connecting teams and keeping projects aligned.
• Digitally savvy and customer-focused, creating seamless end-to-end journeys.
• Detail-oriented and accountable, balancing strategy with strong execution.
• Team-oriented, fostering a supportive, learning-focused culture.

Qualifications

• Marketing experience, ideally in digital or integrated marketing; events; project management experience a strong plus
• Experienced in working with product marketing teams
• Bachelor's degree in business, marketing, communications, or equivalent practical experience.
• Strong organizational and problem-solving skills, with proven ability to manage multiple projects and timelines effectively.
• Collaborative self-aware team player with the ability to build and strengthen cross-functional partnerships across internal and external teams.
• Comfortable using data and analytics to inform decisions, measure impact, and identify opportunities for improvement.
• Comfortable presenting at a senior level sharing insight
• Experience with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics, Power BI, Tableau) preferred. Knowledge of Data/Analytics tools and visualisation experience for presentation
• Analytics experience, including campaign measurement and optimization.

Nice to Have:

• Experience in B2B or SaaS marketing.
• Familiarity with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce).
• Knowledge of audience segmentation, customer journeys, and contact management
• Interest in testing and experimenting with AI and automation tools to improve marketing performance and efficiency with examples of work

Top skills and attitudes:

• Collaborative Mindset
• Data-Driven Thinking
• Product Launch
• Project Management Excellence
• Innovation & Curiosity (AI and Automation)
• Customer & Experience Focus