Senior Online Marketing Manager Needed in Beijing

Senior Online Marketing Manager Needed in BeijingAbout us:WHO WE AREPTG is a leading mobile and web analytics tool, empowering over 6,000 web development, marketing and UI/UX teams across the globe. Our award winning Heatmap and analytics software offers digital marketers a delightful visual representation of their mobile and website traffic, enabling them to analyze visitor behavior across all devices - real time. No waiting for timely reports. No need to hire expensive analysts. No frustrating UI. With PTG, we place our robust Heatmap and analytics software in your fingertips so you can stay competitive. Founded in 2010, PTG works with some of the greatest companies in the world, including Sony Music, Softbank, Rakuten Insurance, Yamaha and many more.Title: Senior Online Marketing ManagerBase in: Shangdi Area, Haidian district, Beijing, ChinaLooking for someone to create high-traffic blog content, lead-converting resources, and shareable creative projects. Support marketing stakeholders, including demand generation, public relations, product marketing and channels/verticals. Goals include: attracting site traffic and social followers, driving new sales leads, empowering sales with relevant content to send prospects, and fueling PR and influencer relations.Responsibilities:1/ if you have the ability and with enough experience to take company's overall online marketing work, will be great2/ Create regular content to be marketed via all inbound channels (social, email, blog, landing pages, etc.)3/ Create free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.)4/ Blog on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers. 5/ Collaborate with designers, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.6/ Grow our user base by providing them regular, helpful content that’s in-tune with their needs.7/ Manage content creation agencies and freelancers.Requirements:1/ Bachelor degree or above or equivalent working experience.2/ Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)3/ Past experience building audiences either online or offline.4/ Know how to blog and produce smart CTAs according to visitor lifecycle stage.5/ A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.Salary: NegotiableBest regardsHR