Public Relations Associate

Scheels Company Goal:

Our goal is to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners.

What We Commit To – Our Employee Ownership Values

As an employee-owner, you’re expected to actively contribute to a culture that thrives on:

• Delivering a Personalized WOW Customer Experience

• Every customer interaction is an opportunity to exceed expectations
• We focus on making every visit memorable, personalized, and impactful

• Having a Team-First, Winning Mentality

• We succeed together by supporting one another and celebrating team wins
• Collaboration and unity drive our performance and customer experience

• Learning and Adapting to Constant Change

• We embrace growth, innovation, and feedback
• Change is not a barrier–it’s a catalyst for improvement and excellence

• Taking Pride in Our Work and Thinking Like Owners

• Every task matters, and we take full responsibility for the results
• Ownership means accountability, care, and drive to go above and beyond

• Expecting Honesty and Integrity in All That We Do

• Trust is the foundation of our relationships–with customers and with each other
• We act with transparency, fairness, and respect at all times

Responsibilities:

• Social Media:
  
  
  • Produce high impact and high quality content for social platforms, leveraging advanced editing to highlight technical product features and reinforce the distinctive SCHEELS brand aesthetic.
  • Streamline the creation of expert-led content by effectively managing all pre-production logistics from identifying key product launches to organizing fast-paced shot lists that minimize disruption to store operations.
  • Successfully follow and create content for campaigns led by SCHEELS Campus.
  • Understand both predictive and recapping analytical data pertaining to social media.
  • Knowledge of social media platforms and SCHEELS digital marketing best practices.
  • Manages public relations between SCHEELS and our customers via multiple internet platforms.
  • Understand the SCHEELS brand and event marketing strategies.
  • Must have experience with Adobe Premier and Adobe Lightroom.
  Public Relations:
  • Welcome, greet and address customers in a friendly and courteous manner while providing prompt and outstanding services both in-store and during off-site events.
  • Strong knowledge of SCHEELS policies and applicable laws.
  • Identify and direct local community outreach opportunities including Helping Hands, United Way and the SCHEELS Gives Back Program.
  • Serve as a representative of SCHEELS at partner events by upholding the highest standards in conduct and appearance.
  • Foster and create partnerships through donations while managing the store donation budget.
  • Must have strong oral and written communication, while exercising sound judgement and tact as it relates to interactions with customers, SCHEELS associates and the community.
  • Ability to be organized, multitask and maintain all aspects of social media and donations. Professional in appearance and attitude.
  • Embrace and embody the SCHEELS brand and culture acting as a passionate ambassador to cultivate our community through social media platforms and donations.
  • Assists and Aids the Event Coordinator for annual budget strategy and Events.
  • Ability to work assigned schedules which may include varied hours evenings, weekends and holidays. Schedule will include 2-3 weekend days, and 2-3 week nights per month including occasional travel/overnight stays.
  • Must possess a valid driver's license.

Education & Experience:

• The ideal candidate will have a bachelor’s degree in business, marketing, or a related field; 2-5 years of related experience, or an equivalent combination of education and experience
• Must have experience with Adobe Premier and Adobe Lightroom.

Physical Requirements/Lifting Requirements:

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation.

Medium work – Exerting up to 50 pounds of force occasionally, and/or 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

Scheels cares about the health and safety of our Associates. Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury.

Benefits:

At SCHEELS, we offer a full range of benefits, including an Employee Stock Ownership Plan (ESOP), 401(k) with Roth options, associate discounts, and full health coverage—including medical, HSA, dental, and vision. We also offer accident and hospital indemnity insurance, an Employee Assistance Program, and time to recharge through paid time off, holiday pay, maternity leave, and bereavement leave. (Note: Additional leave benefits may apply based on your state of employment.)


Learn more about what it means to be an owner at SCHEELS on our Careers Page.

EQUAL EMPLOYMENT OPPORTUNITY

Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.

Equal Opportunity Employer


This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.