Head of Marketing

Our client is a fast-growing, values-driven media company behind one of the most trusted and widely followed podcasts in its space, with a loyal audience in the millions. They are now launching a consumer app designed to support and connect women through motherhood and life's most meaningful moments. The company is founder-led, financially backed, and built around a clear mission to strengthen families and culture. The Head of Marketing will own the growth strategy across both the media brand and the consumer app - building and scaling the marketing systems, funnels, and audience strategies that turn a highly engaged following into a thriving consumer business.

Responsibilities

Brand & Audience Growth
• Own and evolve the brand voice, positioning, and visual identity across all channels
• Grow and deepen the existing audience through content strategy, SEO, email, social, and partnerships
• Partner closely with the Founder to translate her vision and voice into scalable marketing systems
• Leverage the podcast and existing platform as a primary distribution engine for the consumer app
• Build and manage a content and creative pipeline that maintains quality and consistency at scale

App Go-to-Market & User Acquisition
• Develop and execute the go-to-market strategy for the consumer app from pre-launch through sustained growth
• Build performance marketing and paid acquisition capabilities across Meta, TikTok, Google, and relevant channels
• Own full-funnel conversion: awareness, acquisition, onboarding, retention, and referral
• Work directly with users and user research to sharpen messaging, positioning, and product-market fit signals
• Define and track the metrics that matter: CAC, LTV, retention, and engagement - and iterate relentlessly

Monetization & Revenue Marketing
• Design and optimize sales funnels for digital products, subscriptions, and consumer offerings
• Build email and lifecycle marketing programs that drive conversion and long-term customer value
• Identify and develop partnership, affiliate, and co-marketing opportunities aligned with the brand

Experience
• 5+ years in a marketing leadership role, with direct ownership of growth, brand, or GTM strategy
• Proven track record driving user acquisition and retention for a consumer app or digital product
• Startup or early-stage experience; comfortable building from scratch without a large team or established playbook
• Deep fluency in performance marketing, full-funnel strategy, and digital channel management
• Experience marketing to women, families, or values-driven audiences is a strong plus
• Strong content and brand instincts - you understand what resonates with a loyal, faith-oriented audience
• Motivated by purpose - genuinely energized to build work that strengthens families and culture