Associate Digital Marketing Manager

Associate Digital Marketing Manager Location: Austin, TX – 8701 Bee Caves Rd. Base Pay: $78,000 – $156,000. Responsibilities Lead digital marketing initiatives across patient and healthcare professional (HCP) audiences, including direct‑to‑consumer campaigns, paid media, social media, and customer engagement programs to drive business growth. Optimize the end‑to‑end customer experience by identifying opportunities across the marketing funnel, enhancing website performance, supporting AEO/GEO strategies, and leveraging marketing automation to improve acquisition, conversion, and retention. Develop, execute, and continuously improve digital campaigns and emerging capabilities through testing, audience segmentation, personalization, and data‑driven decision making. Partner with cross‑functional teams and agency partners to create compelling content, launch integrated campaigns, manage timelines and budgets, and ensure flawless execution. Measure and communicate performance through reporting, analytics, and customer insights, translating findings into actionable recommendations and growth opportunities. Share best practices, campaign learnings, and scalable solutions across teams and markets to support broader business objectives and continuous improvement. Qualifications Bachelor’s degree in marketing, business, or related field. 3+ years of experience in growth or digital marketing with a solid portfolio of successful marketing campaigns and projects. Proficiency in marketing automation, CRM, and analytics platforms such as Salesforce, Marketing Cloud, and Google Analytics. Experience creating compelling content across various channels to motivate action and using multivariate experiments to optimize conversion. Strong analytical skills and data‑driven thinking with proficiency in marketing metrics and analytics tools. Self‑starter with a growth mindset, willing to experiment with new ideas and take calculated risks. Familiar with regulatory compliance requirements and regulations. Preferred Qualifications Experience managing people and/or leading teams. Benefits Health coverage through the Health Investment Plan (HIP) PPO medical plan. Strong retirement savings plan with high employer contribution. Tuition reimbursement and the Freedom 2 Save student debt program. FreeU education benefit to help achieve a bachelor’s degree. Travel: 15% of the time. Standard work shift. Abbott is an Equal Opportunity Employer, committed to employee diversity. Abbott is an Equal Opportunity Employer of Minorities, Women, Individuals with Disabilities, and Protected Veterans. EEO is the Law. English: Espanol: #J-18808-Ljbffr