Senior Manager- Marketing Operations

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our MedTech products—to look at the impossible and find transformative solutions that turn dreams into possibilities. Key Responsibilities Lead and Develop Team: Directly manage Business Development Representatives, Technical Marketing Manager and the Marketing Communications Manager, fostering collaboration and accountability Integrated Campaigns: Translate marketing tactics into integrated programs, engaging and cultivating customers throughout their buying journey for a consistent experience across channels. Marketing Communications Strategy: Create and deploy impactful content and campaigns focused on the BD Parata value offers, ensuring brand and messaging alignment across solutions and relevant topics. Business Development: Be responsible for opportunity funnel creation for key markets, develop plans to increase brand competitiveness, and drive demand generation activities. Collaboration: Partner closely with US Product Marketing and Sales to align marketing activities with business goals. Performance Optimization: Track program success, drive continuous improvements, and assemble end-to-end traceability of the funnel using digital metrics and benchmarks. Content Leadership: Advise, lead, and implement marketing communications and campaigns across public relations, business development, tradeshows, digital channels, and the Marketing Technology stack. Leverage new technologies such as AI for personalized content creation. Strategic Planning: Design and complete multi-year customer engagement strategy and programs, optimizing demand creation approaches across the organization. Stakeholder Engagement: Lead the Promotional Review Committee, collaborating with Medical, Legal, Regulatory, and Marketing leaders to influence positive outcomes and process improvements. Showroom management: Develop and implement a showroom strategy that aligns with marketing and sales objectives, ensuring the space showcases the full Pharmacy Automation value proposition across all customer segments. Key Performance Indicators (KPIs) Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) generated and converted Contracts closed as a result of marketing-driven leads Engagement rates on digital content (likes, shares, comments, downloads) Total audience reached across all marketing channels Campaign return on investment and cost per lead Revenue growth and increased market share in strategic US segments Successful and timely product launch execution Enhanced customer engagement, satisfaction, and Net Promoter Score (NPS) Leadership effectiveness measured by team engagement and cross-functional alignment Qualifications Bachelor’s degree in business, marketing, communications, or related field required; Master’s degree preferred 7+ years of marketing experience, preferably in pharmacy, medical device or capital goods industry, including global and regional roles required 3+ years of direct people management experience required Consistent record of high performance and results in marketing communications and business development Experience with CRM systems, marketing automation platforms (e.g., Salesforce, Marketo), and analytics tools (PowerBI) required Strong written and verbal communication skills Experience in digital marketing, tradeshow strategy, and planning Ability to lead multiple projects in a fast-paced environment Willingness to travel up to 20% (domestic tradeshows, customer events, team meetings) Position based in Durham, NC, with hybrid work arrangement Location: Durham, NC (hybrid work arrangement) Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. #J-18808-Ljbffr