Digital Marketing Technologist

Digital Marketing Technologist – Marketing Data Science – Hybrid (Marketing, Communications & Growth) 50 Amica Way, Lincoln, RI 02865 Job Overview Amica is implementing Adobe Experience Platform (AEP) to deliver more personalized, data‑driven experiences across the customer lifecycle. We are hiring a Digital Marketing Technologist for our Marketing Data Science team to serve as Amica's in‑house subject matter expert, partnering across Marketing, Digital, IT, Data Science, Sales, and Service to meet business goals by continuously evolving the platform to drive acquisition, retention, cross‑sell, and service experiences. This is a hybrid business and technical role. The ideal candidate brings hands‑on AEP experience, marketing technology fluency, and a working understanding of the insurance customer, including quoting, binding, policy servicing, and renewal. Equally comfortable configuring schemas and audiences as facilitating a workshop for business and marketing stakeholders. Responsibilities Platform Ownership & Operations Serve as system owner and SME for AEP (RTCDP, AJO, CJA); ensure availability, performance, governance, and ongoing adoption. Manage data ingestion (batch and streaming), XDM schemas, datasets, identities, audiences, journeys, and destinations. Maintain platform documentation including solution designs, data dictionaries, use case catalogs, and operational runbooks. Monitor data quality, identity resolution, and consent/privacy controls; identify and remediate issues proactively. Triage and resolve platform issues in collaboration with service providers and Adobe. Business Partnership & Use Case Delivery Partner with Marketing, Digital, Sales, Service, and Product to identify high‑value use cases and translate them into AEP requirements. Lead intake, prioritization, and roadmap for new audiences, journeys, and analytics use cases. Own the effort to design and operate orchestrated, multi‑channel customer journeys in AJO across email, SMS, push, in‑app, and paid media. Accountable for building and maintaining audiences in RTCDP aligned to lifecycle stages, including quote completion, conversion, retention, win‑back, cross‑sell, and renewal. Partner with other Marketing Data Science team members in building CJA dashboards and analyses to measure campaign performance, journey health, and customer behavior across channels. Strategy & Continuous Improvement Define and evolve the AEP roadmap aligned to Amica's customer experience and marketing objectives. Partner with other Marketing Data Science team members in establishing measurement frameworks and KPIs for use cases (engagement, conversion, retention, LTV). Identify and prioritize new integrations with adjacent systems, for example policy administration, CRM, web/mobile, ad platforms, CMS/DAM. Stay current on Adobe roadmap, insurance industry trends, and martech best practices. Collaboration & Enablement Work effectively in a matrixed environment with internal teams and external partners (Adobe, implementation partners, agencies). Provide enablement, training, and desk‑side coaching to business users on AEP capabilities and self‑service paths. Communicate clearly with both technical and non‑technical audiences, including senior leadership and executive sponsors. Requirements Bachelor's degree in marketing, Business, Computer Science, Information Systems, or related field; equivalent experience considered in lieu of degree. 10+ years of experience in marketing technology, customer data platforms, CRM, or digital marketing operations. 3+ years of hands‑on experience with AEP, including direct working experience with at least two of: RTCDP, AJO, CJA. Working knowledge of XDM data modeling, identity stitching, schemas, datasets, segments/audiences, and destinations. Experience with data ingestion patterns (batch and streaming), source/destination connectors, and AEP APIs. Demonstrated ability to translate business requirements into clear technical solutions and measurable outcomes. Excellent written, verbal, and presentation skills; comfortable engaging with senior stakeholders. Strong project management, organization, and prioritization skills with the ability to manage competing demands. Preferred Qualifications Experience in insurance (P&C, life, or financial services) with a working familiarity with policy lifecycle, quoting, and agent/direct distribution models. Adobe certifications (Business Practitioner, Developer) in RTCDP, AJO, and/or CJA. Experience with adjacent Adobe stack tools: Adobe Analytics, Target, and Launch/Tags. Experience integrating AEP with policy administration systems, Salesforce or other CRM, web/mobile analytics, paid media platforms, and CMS/DAM. Vendor and partner management experience with Adobe, system integrators, and creative/media agencies. Core Capabilities Customer‑obsessed mindset balanced with technical rigor and operational discipline. Proactive problem‑solver; comfortable with ambiguity and shifting priorities. Strong critical thinking; able to anticipate downstream impacts and design for scale. Self‑starter who drives outcomes with limited supervision and a bias toward action. Total Rewards Medical, dental, vision coverage, short‑ and long‑term disability, and life insurance. Paid Vacation – at least 13 vacation days in the first 12 months, accruing monthly. Holidays – 14 paid holidays observed. Sick time – 6 days at hire, plus 6 additional days at 90 days of employment. Generous 401k with company match and immediate vesting, plus annual 3% non‑elective employer contribution. Annual Success Sharing Plan – paid to eligible employees if company meets or exceeds combined ratio, growth and/or service goals. Generous leave programs, including paid parental bonding leave. Student Loan Repayment and Tuition Reimbursement programs. Generous fitness and wellness reimbursement. Background Check Information Amica conducts background checks which includes a review of criminal, educational, employment and social media histories. The background check will not be initiated until after a conditional offer of employment is made and the candidate accepts the offer. Qualified applicants with arrest or conviction records will be considered for employment. The safety and security of our employees and our customers is a top priority. Employees may have access to employees’ and customers’ personal and financial information in order to perform their job duties. Candidates with a criminal history that imposes a direct or indirect threat to our employees’ or customers’ physical, mental or financial well‑being may result in withdrawal of the conditional offer of employment. Equal Opportunity Employment All qualified applicants who are authorized to work in the United States will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, family status, ethnicity, age, national origin, ancestry, physical and/or mental disability, mental condition, military status, genetic information or any other class protected by law. The Age Discrimination in Employment Act prohibits discrimination on the basis of age with respect to individuals who are 40 years of age or older. Employees are subject to the provisions of the Workers' Compensation Act. Amica Mutual Insurance Company is committed to protecting job seekers from recruitment fraud. We never request sensitive personal information or payment during the interview process. All legitimate job opportunities are listed on our official careers site: . Learn more in the "Is Amica hiring?" section of our FAQ . #J-18808-Ljbffr Amica Insurance