Digital Marketing Executive

Job Description: Digital Marketing Executive

Job Title

Digital Marketing Executive

Job Summary

We are looking for a creative, analytical, and results-driven Digital Marketing Executive to support the planning and execution of digital marketing campaigns across various online channels. The role will focus on increasing brand awareness, generating leads, improving online engagement, and supporting overall business growth through effective digital marketing strategies.

Key Responsibilities

• Plan and execute digital marketing campaigns across multiple online channels.
• Manage and optimize the company's social media platforms, including LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.
• Develop and publish engaging content including posts, articles, videos, graphics, newsletters, and promotional materials.
• Manage paid advertising campaigns through platforms such as Google Ads and Meta Ads.
• Implement SEO strategies to improve website rankings, organic traffic, and online visibility.
• Conduct keyword research, competitor analysis, and market research.
• Manage website content and coordinate with internal/external teams for website updates.
• Develop and execute email marketing and WhatsApp marketing campaigns where appropriate.
• Generate and nurture leads through digital channels in coordination with the Sales team.
• Monitor campaign performance and prepare regular reports on reach, engagement, traffic, leads, conversions, and ROI.
• Use tools such as Google Analytics, Google Search Console, social media analytics, and advertising platforms to track performance.
• Create A/B tests and continuously optimize campaigns to improve results.
• Coordinate with graphic designers, content creators, agencies, and other marketing partners.
• Maintain consistent brand messaging and visual identity across digital platforms.
• Stay updated on digital marketing trends, algorithms, tools, and emerging technologies.
• Support online promotions, product launches, events, webinars, exhibitions, and other marketing initiatives.

Required Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• 1-4 years of experience in digital marketing or a related role.
• Hands-on knowledge of social media marketing, SEO, Google Ads, and content marketing.
• Good understanding of Google Analytics and digital marketing metrics.
• Basic knowledge of HTML/CSS and website CMS platforms such as WordPress is an advantage.
• Strong written and verbal communication skills.
• Good creative, analytical, and problem-solving abilities.
• Proficiency in Microsoft Office and digital marketing tools.

Preferred Qualifications

• Certification in Google Ads, Google Analytics, Meta, HubSpot, or other recognized digital marketing platforms.
• Experience with B2B, manufacturing, e-commerce, FMCG, or service-sector marketing.
• Basic knowledge of graphic design tools such as Canva or Adobe Creative Cloud.
• Experience with CRM and marketing automation platforms.

Key Skills

• Social Media Marketing
• Search Engine Optimization (SEO)
• Google Ads / PPC
• Meta Ads
• Content Marketing
• Email Marketing
• Lead Generation
• Website Management
• Google Analytics
• Keyword Research
• Campaign Management
• Marketing Analytics
• Copywriting
• Canva / Basic Graphic Design
• CRM & Marketing Automation
• Competitor Analysis

Key Performance Indicators (KPIs)

• Website Traffic
• Organic Search Rankings
• Qualified Leads Generated
• Cost Per Lead (CPL)
• Conversion Rate
• Social Media Reach & Engagement
• Follower Growth
• Paid Campaign ROI
• Email Open & Click-Through Rates
• Landing Page Performance
• Digital Marketing Revenue Contribution

Reporting Structure

Reports To: Marketing Manager / Digital Marketing Manager

Coordinates With: Sales, Business Development, Product, Design, Content, and external marketing agencies.

Working Conditions

• Full-time position.
• Primarily office-based with flexibility for digital campaigns and events.
• May require occasional travel for exhibitions, events, product launches, and promotional activities.
• Fast-paced environment with multiple campaigns and deadlines.

Compensation

Competitive salary based on qualifications, experience, and industry standards.