Staff Product Manager, AI Platform Adoption

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

Staff Product Manager, AI Platform Adoption & Growth

As we continue to scale our global platform, the Staff Product Manager, AI Platform Adoption & Growth will play a critical role in driving adoption and business impact of Fanatics Commerce's AI platform.

ROLE OVERVIEW

Fanatics Commerce is building an AI platform that makes it easier for teams to build, deploy, and scale AI-powered agents and tools across the organization. The Staff Product Manager, AI Platform Adoption & Growth owns the adoption and growth of that platform, identifying where teams struggle, removing friction from onboarding through production, and turning recurring customer needs into platform improvements. This role partners with business and technology teams, fellow AI platform PMs, and engineering leaders so that customer demand and adoption data shape the platform roadmap. The Staff Product Manager, AI Platform Adoption & Growth delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Build alignment across product, engineering, business, and senior leadership on the actions required to accelerate AI platform adoption, without relying on formal authority
• Partner with the globally distributed AI platform PM team, including peers focused on AI/agentic solution capabilities and the platform's core control plane, and with engineering leaders to ensure adoption data and customer demand inform platform priorities
• Route validated opportunities to the appropriate PM and engineering owners so delivery does not depend on a single person

Fan & Customer Impact (Obsessed with Fans)

• Develop a deep understanding of internal customers, their workflows, and their pain points, and learn why teams adopt, struggle with, or move away from the platform
• Own and continuously improve the customer journey from initial engagement through onboarding, first value, production deployment, and sustained usage
• Partner with business and technology teams to define problems, desired outcomes, and potential value where AI can improve products, processes, and customer experiences
• Help teams demonstrate and communicate the value they achieve through the platform

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Rapidly validate promising AI opportunities through lightweight prototypes, experiments, and proofs of concept
• Determine whether an opportunity fits existing platform capabilities, requires a new platform capability, or is better suited to a business-specific solution
• Identify recurring needs where reusable platform capabilities can unlock adoption across multiple teams
• Evaluate emerging AI technologies and patterns for meaningful potential for Fanatics Commerce

Ownership & Execution (Determined & Relentless Mindset)

• Own the adoption strategy for Fanatics Commerce's AI platform and define the metrics that demonstrate successful adoption, activation, time-to-value, sustained usage, and business impact
• Identify and remove barriers to adoption across onboarding, platform capabilities, documentation, tooling, and operating processes
• Develop repeatable mechanisms and programs that help more teams adopt and scale their use of the platform
• Own the operating rhythm and narrative with senior leadership, communicating progress, adoption barriers, emerging opportunities, and areas requiring additional investment

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• Significant product management experience with a track record of owning ambiguous, high-impact problems and driving outcomes through influence rather than authority
• Demonstrated success growing adoption of a platform, product, tool, or capability across a complex organization
• Strong customer discovery skills and the ability to connect customer problems, product decisions, adoption, and measurable business outcomes
• Deep familiarity with modern AI/LLM application patterns, and enough understanding of agent architectures, tool calling, MCP-style protocols, and platform trade-offs to partner credibly with engineers
• Exceptional communication skills, with the ability to create clarity from complexity and engage engineers, product teams, business leaders, and senior executives
• Strong product judgment and first-principles thinking, with the ability to cut through ambiguity, challenge assumptions, and make thoughtful trade-offs
• Nice to have: experience building or growing internal developer platforms, infrastructure, or enterprise technology products; experience with agent frameworks, MCP servers, or orchestration platforms; experience in e-commerce, sports, or consumer technology

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in Redwood City, CA subject to the Company's current hybrid work policy. This role currently requires in-office presence (Tuesday, Wednesday, Thursday) .

At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit

Salary Range

$180,000—$225,000 USD

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

ABOUT THE TEAM
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site,

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