Salesforce Marketing Cloud Analyst

Salesforce Marketing Cloud Analyst

Long-term Contract

Location: Foster City, CA (4days/Week Onsite)

About the Role:

We are seeking a highly skilled and hands-on Salesforce Marketing Cloud Functional Lead to drive the design, deployment, and enhancement of SFMC-based digital engagement strategies. This role bridges business, technical, and marketing teams to translate campaign goals into scalable, personalized customer experiences — leveraging SFMC features such as SMS, Mobile SDK, personalized content, dashboards, and promotional workflows.

Key Responsibilities:

• Solution Design & Strategy
• Lead discovery sessions with stakeholders to gather business requirements, pain points, and campaign goals.
• Design end-to-end customer engagement solutions using SFMC modules (Email, SMS, MobilePush, Mobile SDK, Journey Builder, Automation Studio).
• Architect personalization strategies across digital touchpoints using dynamic content, data extensions, and behavioral triggers.
• Define solution scope and translate business needs into actionable user stories and functional and technical specifications.
• Lead Integration discussions with upstream systems and develop integration contracts
• Cross-Functional Collaboration & Implementation
• Serve as the functional liaison between marketing, product and product software teams.
• Guide developers on technical configuration, scripting logic, and integration needs.
• Lead end-to-end testing of journeys, automation, and campaign setups.
• Review deliverables, perform UAT, and coordinate go-live execution.
• New Feature Enablement & Experimentation
• Lead implementation of new channels/features such as SMS, push notifications, Mobile SDK integration, and custom dashboards.
• Build POCs and pilot campaigns for new use cases and promotions.
• Optimize solution design based on customer behavior insights and feedback.
• Monitoring, Analytics & Governance
• Oversee campaign performance reporting and dashboard creation for stakeholders.
• Ensure adherence to privacy, security, and compliance requirements (e.g., opt-in/opt-out workflows).
• Define documentation and governance processes for reusability and audit readiness.

Required Skills & Experience:

· 10+ years in CRM/Marketing technology with deep expertise in Salesforce Marketing Cloud (SFMC) as a solution designer and cross-functional lead.

· 5+ years in Salesforce Marketing Cloud.

· Proven experience designing cross-channel marketing solutions: email, SMS, mobile push, and personalized content.

· Strong understanding of SFMC features: Journey Builder, Contact Builder, Mobile Studio, Personalization Builder, etc.

· Familiarity with Salesforce ecosystem integrations (e.g., Service Cloud, CDP/Data Cloud using Mulesoft).

· Excellent skills in requirements gathering, documentation, wireframing, and stakeholder communication.

· Hands-on experience with campaign testing, QA, and deployment using SFMC tools.

· Ability to interpret analytics and optimize journey design based on performance metrics.

Salesforce certifications in Marketing Cloud Consultant or Administrator preferred.

Education:

· Bachelor's or Master's degree in Marketing, Business, Computer Science, or related field.