Partner Marketing Manager - Digital Advertising

Job Description

Job Description

Title : Partner Marketing Manager – Digital Advertising (Bilingual English & Mandarin) (Contract)

Pay Rate: $62 - $67/hr

Duration : 5-6 month assignment

Location : New York, NY (Onsite)

Travel : Occasional domestic travel (1–2 trips during the assignment)

Schedule : Primarily standard business hours with flexibility to support one evening per week as needed (schedule adjusted accordingly)

Summary

We are seeking a bilingual Partner Marketing Manager to support the growth and execution of strategic partner marketing initiatives within a digital advertising organization. In this role, you will build and manage relationships with key marketing partners, develop co-marketing programs, and drive campaigns that strengthen partner engagement and business growth.

This position requires a strategic marketer who can balance big-picture thinking with hands-on execution. The ideal candidate is fluent in both English and Mandarin Chinese, has experience working with global partners, and thrives in a fast-paced, cross-functional environment where collaboration, communication, and operational excellence are essential.

What You'll Do

• Build and maintain strong relationships with strategic marketing partners, serving as a trusted advisor and primary point of contact
• Support the development, evaluation, and launch of new partner marketing initiatives that drive business growth and partner success
• Collaborate with internal marketing, sales, product, creative, and business teams to develop and execute integrated partner marketing programs
• Lead partner marketing campaigns from planning through execution, ensuring alignment with business objectives and brand standards
• Develop marketing toolkits, campaign assets, presentations, training materials, and partner communications
• Guide content strategy and creative asset development to support partner-led campaigns across multiple marketing channels
• Partner with senior partner contacts during quarterly and annual business planning activities
• Track campaign performance, analyze key metrics, and provide recommendations to optimize future partner marketing initiatives
• Coordinate multiple concurrent projects while managing timelines, deliverables, and stakeholder expectations
• Support contract input, project briefs, campaign documentation, and cross-functional communication throughout the project lifecycle

What You Bring

• 5+ years of experience in partner marketing, channel marketing, alliance marketing, or strategic marketing partnerships
• Fluency in both English and Mandarin Chinese (written and verbal) is required
• Experience managing global partner marketing programs and developing partner activation strategies
• Strong understanding of digital advertising, adtech, performance marketing, or digital media ecosystems
• Proven experience developing marketing content, campaign assets, and sales enablement materials for external partners
• Excellent communication, presentation, and relationship-building skills
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Self-starter with the ability to connect strategy to execution while working independently
• Experience collaborating with geographically distributed teams across multiple regions and time zones
• High level of professionalism, integrity, and attention to detail

Bonus Points If You Have

• Experience working with channel partners, media partners, agencies, or technology partners
• Knowledge of digital advertising platforms, marketing technology, or performance media
• Experience supporting international partner marketing initiatives
• Familiarity with integrated marketing campaigns across digital, content, and partner channels
• Experience working within large global technology or consumer organizations

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.