Sr. Manager, Marketing Mix Modeling (MMM)

About Ovative Group:Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.About the Role:The GTM team at Ovative is the measurement bridge — the application layer between modeling and client impact. We span the entire MMM lifecycle: from data and EDA through model build, QA, results delivery, and optimizations. We are a small, focused team of deep MMM experts who build the AI-powered tools, systems, and processes that let our expertise scale at the pace clients and the industry demand.We partner closely with Data Science, our client-facing analytics team, and the Product team — serving as the connective tissue that turns modeling capability into client decisions and best-in-class tooling.The Senior Manager, MMM is a senior leader and hands-on contributor who brings deep MMM expertise to how we deliver, what we build, and how we work. This role is not about running models — it’s about applying deep MMM expertise to govern quality, design better processes, build tools that codify best practices, and ensure clients receive clear, confident insights that drive real decisions.You will own delivery quality, build AI-powered tools and automations, and serve as the expert the team and clients rely on when questions get hard. If you want to be a force multiplier for a high-performing measurement team — and believe great expertise and great systems are not mutually exclusive — this role is for you.What You’ll Own:MMM Delivery Quality & StandardsOwn delivery quality and consistency across MMM implementations, refits, and testing integrations — not by doing the modeling, but by governing what good looks likeEstablish and maintain MMM standards: prior frameworks, QA criteria, spec design, expectation documentation, and diagnostic interpretationPressure-test model outputs against real-world marketing context before they reach clientsLead the integration of incrementality testing and experiment learnings into MMM frameworksPartner closely with Data Science on model design and interpretation — the bridge between technical execution and deliveryClient Delivery & ActivationTranslate complex MMM outputs into clear, actionable guidance that drives real investment decisions — faster, more consistently, and with fewer surprisesLead client-facing conversations on results, model confidence, and investment implications with authority and clarityEnsure clients understand what the model shows, what it doesn’t, and how to act on it confidently — reducing the gap between insight and actionReduce time to insight — the work this role enables means clients don’t wait as long, and what they receive is clearer and more decision-readyCoach the client-facing analytics team on how to deliver MMM results and navigate complex client questions independentlyRaise the bar on delivery quality across every engagementAI Tools, Process Builds & Product PartnershipActively build AI-powered tools, automations, and process improvements that reduce manual work and scale delivery across the GTM teamOwn a tooling agenda: identify what needs to be built, sequence it, and drive it from POC through full releasePartner with the Product team to surface delivery-side needs, influence the product roadmap, and co-create best-in-class MMM solutions at scaleContribute to shared GTM tools including priors automation, model confidence tooling, break-fix diagnostics, and results delivery standardizationUse Claude, Posit, and approved AI environments to build and ship solutionsCross-Functional PartnershipServe as the primary bridge between Data Science, the client-facing analytics team, and the GTM team — aligning on objectives, clearing blockers, and driving delivery forwardPartner with client delivery and project management on workflows and handoff processesContribute to quarterly GTM prioritization planning — bringing delivery signals and tooling needs to the tableFlag process or tooling needs that require involvement from the Product team or data infrastructure teamWhat We’re Looking For:Must Have6+ years in marketing analytics, marketing science, or a related measurement field3+ years working directly with MMM — strong enough to evaluate model quality, interpret diagnostics, and hold teams accountable to standardsStrong working knowledge of MMM methodology: priors, lag structures, diminishing returns, calibration, QATrack record of leading client-facing delivery and navigating complex or sensitive conversations confidentlyExperience building or codifying processes, standards, playbooks, or QA frameworksClear, confident communicator — translates technical outputs into business decisions for non-technical audiencesStrong PlusExperience building AI-powered tools, automations, or analytical workflowsFamiliarity with incrementality testing and its integration into MMMHands-on experience with Bayesian MMM frameworks (e.g., Stan, PyMC, or comparable)Familiarity with Bayesian prior specification and posterior interpretationComfort working in Posit, Python, R, or comparable environmentsExperience in an agency or consulting environment managing multiple client engagements simultaneouslyPay Transparency At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.For our Sr. Manager positions, our compensation ranges from $111,000 to $186,000, which is inclusive of a 25% bonus.Benefits of Working at Ovative Group:We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.  Culture: Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.  Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families. Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.  We’re rewarded fairly and when the company performs well, we all benefit.  Tangible amenities we enjoy: Access to all office spaces in MSP, NYC, and CHI  Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teamsGenerous paid vacation policy  401k match program  Top-notch health insurance options, inclusive of same sex partners Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs Monthly stipend for your mobile phone and data plan  Sabbatical program  Charitable giving via our time and a financial match program  Shenanigan’s Day  Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!  SummaryLocation: Minneapolis; Chicago; New YorkType: Full time