Director of Brand and Community

Job Description

Job Description

Benefits:

• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance

Director of Brand and Community

Medici Roasting — Austin, TX
Full-time · Hybrid

About Medici Roasting

Medici Roasting is an Austin-born, community-driven coffee company dedicated to craftsmanship, hospitality, and connection. Through our cafés, roasting program, and events, we aim to enrich the communities we serve. We’re expanding our leadership team with a creative, ambitious individual who can elevate our brand presence both online and in person.

Position Overview

The Director of Brand and Community is a multi-disciplinary role that blends social media, digital marketing, design, website management, and community-focused event planning. This is a hands-on position for someone who thrives in a small business setting, can manage a wide scope of responsibilities, and enjoys building meaningful connections with both customers and partners.

Ideal for someone early in their career with a strong portfolio, or a more experienced candidate looking to take ownership of a brand’s full digital and community ecosystem.

Reports to: Chief Operating Officer (COO)
Location: Austin, TX — On-site only

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Key Responsibilities

Social Media & Content
•Develop, schedule, and publish engaging content across Instagram, Facebook, TikTok, and other platforms.
•Maintain a consistent brand voice that reflects Medici’s craft-centric, community-oriented identity.
•Capture and curate photo/video content from our cafés, roasting operations, events, and collaborations.
•Track analytics (engagement, reach, follower growth) and adapt strategy accordingly.

Marketing & Communications
•Create and execute digital marketing campaigns around seasonal releases, partnerships, events, and retail promotions.
•Design digital and print assets (social posts, flyers, banners, email headers, etc.).
•Manage email marketing and customer communication (Mailchimp/Klaviyo or similar).
•Assist in maintaining our overall brand style and visual identity.

Website & E-Commerce (Shopify)
•Update and maintain the Medici Roasting website and online store using Shopify.
•Upload new products, adjust layouts, manage product photography, optimize navigation, and keep menus and info current.
•Monitor online sales performance and assist with basic SEO tasks.

Event Planning & Community Engagement
•Plan and execute community-focused events such as cuppings, tastings, seasonal launches, collaborations, pop-ups, and Coffee Fest activations.
•Coordinate logistics (scheduling, materials, communication, partner coordination, onsite execution).
•Build and maintain relationships with local businesses, influencers, and organizations.

Analytics & Strategy
•Provide light reporting on social media, email performance, web traffic, and campaign results.
•Bring new ideas, trends, and creative strategies to the table to increase brand reach and community connection.

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Qualifications

Required
•Portfolio demonstrating social media work, design, or web projects.
•Experience with Shopify (or similar e-commerce/CMS platform).
•Proficiency with Canva and/or Adobe Creative Suite.
•Strong writing skills and visual communication ability.
•Ability to juggle multiple priorities with excellent organization and follow-through.
•Comfort capturing photo and/or short-form video content.
•Interest in hospitality, coffee culture, and community-driven storytelling.

Preferred
•1–3 years experience in social media, marketing, design, or related fields.
•Experience planning events or coordinating marketing activations.
•Basic knowledge of SEO, social analytics, and email marketing platforms.
•Experience in specialty coffee, food/beverage, or lifestyle brands.

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Compensation & Benefits

Salary: Based on experience and portfolio quality.
Suggested Austin-market band:
•Entry-level / early career: $45,000–$55,000
•Intermediate (1–3 years exp. + strong portfolio): $55,000–$70,000
•High-experience (3+ years, strong analytics + design skills): $70,000–$80,000+

Benefits:
•Full employer-paid health, dental, vision, and life insurance
•Two weeks paid time off (PTO)
•Free coffee (obviously ☕️)
•Opportunity for growth within a mission-driven local business
•Creative autonomy and close collaboration with leadership

Flexible work from home options available.