Senior Specialist, CRM

Academy Sports + Outdoors’ Marketing Team is looking for a senior specialist to grow our customer marketing function. This role will be responsible for coordinating CRM specific initiatives including loyalty, acquisition, retention, and development strategies, and will work cross‑functionally to provide best-in‑class CRM campaigns. Education Bachelor’s degree in Marketing, Communications, Business or related field Work Experiences 2‑4 years database marketing or CRM experience in retail Proven track record of developing and managing CRM programs Experience working with a CDP or data warehouse, building audiences and creating automated audiences Experience with ESP platforms Skills Excellent project management skills and ability to align efforts across multiple departments Very strong organizational, time management, problem solving, and interpersonal skills Understanding of marketing analytics (Google Analytics and Business Intelligence Tools) Responsibilities Implement and execute marketing efforts for the retention programs, working cross‑functionally with multiple teams (i.e. Digital Marketing, Brand, Creative, and eCommerce) Manage daily operations of the CRM program including the marketing calendar, promotional planning, measurement/analytics and creative approvals. Maintain a strong consumer relationship by developing CRM activations that lead to incremental sales, increased retention, engagement and loyalty. Develop process to manage coupon offers, promotions, and touch points across customer segments Analyze and report on campaign results and identify new opportunities in support of the CRM Roadmap Work with CRM managers to develop and execute retention strategies and cross‑channel consumer acquisition campaigns to meet CRM growth goals. Build and execute offer testing plans across CRM tactics Pilot programs while minimizing operational financial impact Develop a thorough understanding of Academy policies, procedures, and safety rules Duties may change; team member may be required to perform other duties as assigned Physical Requirements & Attendance Regular attendance required Acceptable level of hearing and vision to perform job duties Adhere to company work hours, policies, procedures and rules governing professional staff behavior #J-18808-Ljbffr Bayone