Legal Marketing & Business Development Specialist

Business Development And Marketing Coordinator

The Business Development and Marketing Coordinator works closely with the Transactional portfolio team to support the global practices and industry teams within the portfolio. The Coordinator is a central part of the team and is involved in a variety of projects including: entering and maintaining data in the Firm's experience management system; assisting in the creation and maintenance of business development and marketing collateral for the various practices and industry teams within the portfolio, including pitches and web materials; coordinating drafts of directory submissions and client references; coordinating activities to improve the profile of the practices involving outside organizations, such as sponsorships and other major events. S/He takes an active role in learning about these legal groups and developing the groups' and the firm's internal knowledge about its clients and business. The Business Development and Marketing Coordinator reports to the Senior Business Development and Marketing Manager and works closely with the other Business Development and Marketing Managers and Specialists in different offices to coordinate marketing efforts. It is essential that the Coordinator is a self-starter and works well in a team environment.

Responsibilities:

• Helps to develop and implement systems to acquire and manage representative experience in the Firm's experience management system.
• Works with portfolio team members to prepare and coordinate year-in-review reports for use in various industry survey submissions, e.g., Chambers USA.
• Assists portfolio team members and/or lawyers in the preparation of client proposals and pitches, through formal RFP response processes as well as on an ad hoc basis.
• Works with portfolio team members and others to help maintain library of materials for pitches, proposals and RFP responses.
• Updates practice information on the Firm's website and intranet site, as well as coordinates occasional re-publication in external venues.
• Helps write and edit draft practice group descriptions, lawyer biographies and client presentations to further develop the Firm's business development opportunities.
• Helps conduct research on clients/prospective clients, industry research and occasional competitive intelligence to develop knowledge about our clients, their industries and legal needs.
• Assists with client feedback program.

Requirements:

• A Bachelor's degree from an accredited four year college or university
• 2+ years of business development and/or marketing related experience for a professional services company
• Experience with RFPs
• Proficient with Microsoft Office

Preferred experience:

• CRM experience
• Familiarity with S&P, CapitalIQ and other resources