Manager, External Communications - Creative Content and Reputation

About the RoleThe Manager, External Communications – Creative Content and Reputation will help shape and amplify H&R Block’s external voice through strategic storytelling, brand reputation initiatives, and integrated communications across media, social, and owned channels. This is a hands-on role that blends strategy with execution, requiring someone who can not only develop compelling narratives but also bring them to life through video production, content creation, social assets, and visually engaging campaigns that connect our brand to real customer needs.Day to day, you'll...Lead external communications strategies that build brand awareness and protect company reputationDevelop and execute PR, media relations, and enterprise storytelling initiativesCreate engaging content across social, digital, video, and earned media channelsProduce video content from concept and storyboarding through filming, editing, and post-productionDesign platform-specific creative assets including graphics, motion content, and short-form videoEnsure all content and campaigns align with brand standards and messaging guidelinesPartner cross-functionally to deliver integrated communications across owned, earned, and social channelsMonitor brand reputation, identify risks, and support crisis communications when neededAnalyze content and campaign performance to optimize reach, engagement, and effectivenessManage external agencies, media partners, and other communications-related vendors and projectsRequired Qualifications5+ years of experience in communications, public relations, or a related fieldStrong video production capabilities, including filming, editing, and post-production using tools like Premiere Pro, After Effects, or similarAdvanced graphic design skills with proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and the ability to create content independentlyDemonstrated success creating engaging content across social, digital, and multimedia channels, supported by a strong portfolioExperience in media relations, storytelling, and executing integrated communications campaignsExcellent written and verbal communication skills, with the ability to simplify complex topics for diverse audiencesHighly organized and collaborative, with the ability to manage multiple priorities, meet tight deadlines, and influence cross-functional stakeholdersPreferred QualificationsExperience supporting consumer brands or financial services organizationsBackground working with PR or creative agenciesExperience leveraging performance data or social insights to refine communications strategyFamiliarity with reputation monitoring or social listening toolsWhy work for usAt H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.