WEBSITE SPECIALIST

Website Specialist

The Website Specialist is responsible for designing, developing, building, launching, managing, and optimizing websites to ensure they meet organizational objectives and provide a seamless user experience. This role involves a combination of technical expertise and creative skills to build functional, visually appealing, and accessible websites. This role encompasses both the technical and creative aspects of web development, requiring proficiency in coding, design principles, and user experience (UX) optimization. The Website Specialist works closely with design, marketing, and information technology teams in an attempt to understand project requirements and implement best practices in website management, address performance issues, and incorporate user feedback for continuous improvement.

Primary Responsibilities

• Design, develop, and maintain websites, ensuring they are responsive, secure, and user-friendly.
• Collaborate with agencies to gather requirements and align website objectives with business goals.
• Collaborate with designers and content creators to implement visually appealing and consistent layouts.
• Code and implement website components using front-end languages like Hypertext Markup Language, Cascading Style Sheets, and JavaScript.
• Integrate back-end features such as databases or an application programming interface, depending on project requirements.
• Manage website performance, including monitoring uptime, speed, and overall functionality.
• Optimize websites for search engine visibility and accessibility compliance (e.g., Web Content Accessibility Guidelines).
• Troubleshoot and resolve website issues, such as broken links, performance bottlenecks, and errors.
• Update and manage website content using content management systems like WordPress, Drupal, or Shopify.
• Implement analytics tools, such as Google Analytics, to track website traffic and user behavior.
• Stay up-to-date with industry trends, emerging technologies, and best practices in website design and development.
• Coordinate with external vendors or developers for advanced technical requirements or integrations.
• Ensure website security by applying updates, backups, and protective measures against cyber threats.

Knowledge and Skills

• Strong attention to detail and creative problem-solving skills.
• Effective communication skills to understand agency requirements and provide clear updates.
• Strong communication and collaboration skills for working with cross-functional teams.
• Ability to adapt to changing technologies and organizational needs.
• Commitment to delivering high-quality and accessible web solutions.
• Adaptability and a willingness to learn new tools and technologies.

Minimum Qualifications

• Bachelor's Degree in Computer Science, Web Design, Graphic Design, Information Technology, or a related field.

The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.