Timberland: Analyst, Marketing Measurement & Effectiveness

Timberland: Analyst, Marketing Measurement & Effectiveness What will you do? The Analyst, Marketing Measurement & Effectiveness will lead the efforts to measure, optimize, and report on all working marketing investments. Working within the North America Marketing organization, they will regularly collaborate with the full marketing organization, the Americas business organization, our global brand partners, and external agencies. This role will be pivotal in setting the objective framework for marketing and helping drive clear, measurable incremental results. This role reports to the Senior Manager of Media, Retention and Analytics. It is a hybrid role, working 3 days/week out of our headquarters in Stratham, NH. Day in the life Lead the creation of best‑in‑class marketing reporting, blending platform and business data through data visualization to help marketing leadership have better insight into holistic marketing performance. Working with key regional marketing leads to help them better understand and optimize their channels through data visualization and storytelling. Partner with regional teams on A/B testing, brand lift studies, and all other forms of data backed learning agendas with the intent of driving constant organizational growth. Partner with Sr Manager on setup and review of all major measurement milestones with key agency and media partners. Help establish new processes of communicating learnings across regional, global, and corporate organizations. Partner with Sr Manager on ad hoc reporting requests to help identify consumer trends, understand business challenges, and determine opportunities to help achieve short‑term and long‑term business objectives for the region. Partner with Sr Manager to continue to develop best in class marketing measurement by blending Mixed Media Modeling, Incrementality Testing, and Attribution to create a clear statistical perspective on investment choices. Manager bi‑annual data collection process for our Mix Media Modeling Studies and help establish key business questions and associated needs. Become the subject matter expert on marketing measurement techniques including incrementality, mixed media modeling and 3rd party data platforms. What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3+ years of experience and professional achievements or a Bachelors/Master’s with a distinct focus in Marketing Measurement/Analytics. The foundation skills you will need in this position are: Excellent data analytics skills with hands‑on experience with data visualization tools such as Tableau, Looker, or PowerBI. Proven ability to translate complex data into simple, actionable stories for key business partners. Experience working with digital marketing data set platforms like Salesforce Marketing Cloud, GA4, Meta Ads Manager, Google Ads, and TikTok Ads, with a focus on analyzing performance metrics and extracting actionable insights. Strong interpersonal skills to create and foster relationships across the organization based on trust and transparency. A foundational understanding of the core principles of marketing measurement and modern marketing measurement frameworks. There are also a few skills that not required but preferred. Certifications with Tableau, PowerBI, Looker, or other popular data visualization tools Certifications in platforms like Google Ads, Meta Business Manager, or TikTok Business Manager Experience with Consumer Data and Consumer Data Insights Experience with 3rd party data platforms like SimilarWeb, SEMRush, Google Trends or other data research platforms. Experience with website infrastructure and data tracking Hiring Range $68,000.00 USD - $85,000.00 USD annually. Incentive Potential This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Benefits at VF Corporation You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. EEO Statement At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at View email address on click.appcast.io. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. #J-18808-Ljbffr VF Corporation