Business Development Manager - Franchise Channels

Overview

We're looking for a highly driven Business Development Manager to lead the acquisition of new franchisor channels and expand our portfolio of franchise brands.

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This role sits at the center of our growth strategy—identifying and closing franchisor relationships that unlock access to entire networks of franchisees. You'll combine outbound sales, relationship building, and hands-on marketing execution to create and convert opportunities.

This is a "full-stack" business development role: part hunter, part relationship manager, and part growth operator.

Key Responsibilities

What You'll Do

New Franchisor Acquisition

• Identify, target, and engage franchise brands that align with our ideal channel profile
• Execute outbound prospecting via email, LinkedIn, phone, and industry events
• Own the full sales cycle—from initial outreach through closing and onboarding
• Build and maintain a strong pipeline of franchisor opportunities

CRM & Growth Execution

• Own and manage CRM records and activities
• Build and execute targeted email campaigns for franchisor outreach
• Develop lead generation workflows, sequences, and automation
• Track, analyze, and optimize campaign and pipeline performance
• Maintain clean, accurate data and reporting within CRM

Referral & Channel Relationships

• Develop and manage relationships with consultants, brokers, and industry professionals
• Create consistent inbound opportunities through referral channels
• Nurture and expand relationships into long-term growth

Events, Conferences & Travel

• Represent the company at industry conferences and franchise events
• Actively network, generate leads, and schedule meetings with franchisor prospects
• Travel regularly to attend events, build relationships, and close deals in person
• Own pre- and post-event outreach strategies to maximize ROI

Relationship Management

• Build trust with franchisor executives and leadership teams
• Clearly communicate our value and how we support franchisee success
• Collaborate with internal teams to ensure smooth onboarding and long-term success

What We're Looking For

• 4–7+ years in business developments, or B2B sales in the franchise industry 
• Experience in franchising, multi-location businesses, or SaaS
• Strong experience using HubSpot (or similar CRM) for outreach, campaigns, and pipeline management
• Proven ability to prospect, generate leads, and close deals independently
• Experience running email campaigns and outbound sequences
• Comfortable attending and working conferences/events as a core part of the role
• Excellent communication skills, especially with senior stakeholders
• Highly self-motivated, organized, and execution-focused

Bonus:

• Existing network within the franchise ecosystem
• Experience managing referral or channel relationships

What Success Looks Like

• Consistent acquisition of new franchisor channels
• A predictable, well-managed pipeline in CRM
• High-performing outbound campaigns generating qualified opportunities
• Strong ROI from conferences and industry events
• A growing network of referrals driving inbound leads

Why This Role Matters

Each franchisor relationship unlocks access to an entire network of franchisees—making this one of the highest-leverage growth roles in the company. Your ability to build, manage, and convert this pipeline directly drives company expansion.

Work Environment

This is a fully-remote position that requires a professional work environment and consistent availability during standard business hours. xhyhwjd The Director must maintain a workspace conducive to managing teams, collaborating with leadership, and delivering high-quality service to clients.

Starting salary $80,000 plus commission