Annual Giving Officer

Job Summary The Annual Giving Officer supports the planning, execution, and evaluation of annual giving campaigns through audience segmentation, campaign management, reporting, and operational coordination. Embedded within the Annual Giving program, this position plays a direct role in advancing fundraising outcomes by improving donor targeting, increasing donor participation, strengthening donor retention, and supporting more effective, data-informed fundraising strategies. The position translates fundraising strategy into actionable campaign execution by developing targeted audiences, monitoring campaign performance, and coordinating operational activities that improve donor engagement and fundraising results. The Annual Giving Officer helps optimize fundraising performance by identifying donor trends, improving audience engagement, supporting personalized outreach, and increasing the effectiveness of annual giving appeals, crowdfunding initiatives, and Day of Giving. The position contributes directly to growing annual giving revenue, increasing alumni donor participation, strengthening donor loyalty, and building a pipeline of engaged donors for future major gift cultivation. In addition, the Annual Giving Officer manages select annual giving campaigns and supports campaign operations, including coordinating on-campus Day of Giving activation efforts. By translating data into actionable fundraising strategy, the position helps Annual Giving deliver more targeted, efficient, and impactful campaigns that strengthen donor relationships and advance philanthropic support for the university. Key Responsibilities Manage and prepare campaign-specific data for Annual Giving initiatives, ensuring that data used for appeals, crowdfunding, and Day of Giving is accurate, complete, and aligned with campaign needs Coordinate closely with Advancement Services to ensure Annual Giving campaign data requirements (e.g., audience selection, gift tracking, reporting alignment) are met within institutional systems Translate Annual Giving campaign needs into data requests and specifications Validate and reconcile campaign data against official records Document campaign-specific data processes and workflows initiatives Execute audience segmentation strategies for Annual Giving campaigns, including appeals, crowdfunding, and Day of Giving Develop and maintain audience lists supporting donor acquisition, donor retention, anniversary giving, loyalty giving, stewardship, and pipeline development Translate campaign strategy into actionable audience selections Maintain and refine segmentation frameworks (LYBUNT, SYBUNT, first-time donors, recurring donors, etc.) Perform quality assurance on audience lists Support stewardship and donor retention strategies through targeted segmentation for recognition, anniversary giving, loyalty outreach, and ongoing engagement Independently plan, implement, manage, and evaluate assigned Annual Giving campaigns and initiatives throughout the year, including alumni scholarships appeals, program and department specific fundraising initiatives and other smaller target annual giving campaigns Develop campaign timelines, project plans, and operational schedules for assigned programs Coordinate campaign implementation across internal and campus partners to ensure successful execution Monitor campaign progress and recommend adjustments to improve participation and fundraising performance Evaluate campaign outcomes and recommend improvements based on results and donor behavior Develop and maintain reports for appeals, crowdfunding, Day of Giving, and assigned campaigns Create year-over-year reporting frameworks measuring donor participation, retention, revenue, and campaign performance Support execution of Annual Giving campaigns through data preparation, operational coordination, and project management Knowledge, Skills & Abilities General awareness of emerging technologies, including artificial intelligence (AI), and a willingness to develop skills in their appropriate, responsible, and ethical use in a higher education environment, consistent with institutional policies and practices Knowledge of data management principles, including data integrity, validation, and reporting Understanding of segmentation strategies and how data supports fundraising outcomes Ability to generate, manipulate, and analyze data using spreadsheets and/or database systems Strong attention to detail and accuracy in handling data and producing reports Ability to create and maintain reporting structures that track performance and trends over time Understanding of donor behavior and how data supports fundraising strategies, including donor acquisition, retention, and stewardship Ability to coordinate data processes with Advancement Services and other stakeholders Strong organizational skills and ability to manage multiple data requests and deadlines Ability to document processes and maintain consistency in workflows Ability to interpret data and communicate findings clearly to support decision-making Ability to connect data outputs to campaign performance and fundraising objectives Ability to coordinate logistical tasks, including planning and executing on-campus activation activities Strong interpersonal and communication skills, including the ability to interact with campus partners and the public Ability to communicate with constituents in a professional and respectful manner Required Qualifications Equivalent to a bachelor's degree in a related field Four years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis. Preferred Qualifications Bachelor's Degree 2-4 years of experience in data analysis, operations, administrative support, or related field Experience working with data systems, spreadsheets, or databases Experience managing detailed work with a high level of accuracy Experience coordinating tasks or projects with multiple stakeholders Experience in annual giving or higher education advancement Experience managing fundraising or engagement campaigns Experience with donor segmentation and campaign reporting Experience with donor databases such as Raiser's Edge NXT Experience with crowdfunding or Day of Giving platforms such as GiveCampus Compensation Classification: Advancement Professional III Anticipated Hiring Range: $6,792/month - $7,066/month (Step 9 - Step 11) CSU Salary Range: $5,797/month - $8,445/month (Step 1 - Step 20) San Jose State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary. Contact Information People and Culture View email address on click.appcast.io CSU Vaccination Policy The CSU strongly recommends that all individuals who access any in-person program or activity (on- or off-campus) operated or controlled by the University follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications and comply with other safety measures established by each campus. The system wide policy can be found at and questions may be sent to View email address on click.appcast.io. Additional Information Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis. The standard background check includes: criminal check, employment and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire. SJSU IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (e.g. H1-B VISAS) All San Jose State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. Incumbent is also required to promptly report any knowledge of a possible Title IX related incident to the Title IX Office or report any discrimination, harassment, and/or retaliation to the Office of Equal Opportunity. Education Code 89521 Requirements: Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant's current and/or former employers to the CSU concerning any substantiated allegations of misconduct. Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Housing Fire Safety Notification: Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the Annual Security Report (ASR) is also now available for viewing at The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and Sexual Assault prevention information, and information about drug and alcohol prevention programming. The ASR also contains statistics of Clery crimes for San Jose State University locations for the three most recent calendar years. A paper copy of the ASR is available upon request by contacting the Office of the Clery Director by phone at View phone number on click.appcast.io or by email at View email address on click.appcast.io. Pursuant to the Higher Education Opportunity Act, the Annual Fire Safety Report (AFSR) is also available for viewing at The purpose of this report is to disclose statistics for fires that occurred within SJSU on-campus housing facilities for the three most recent calendar years, and to distribute fire safety policies and procedures intended to promote safety on Campus. A paper copy of the AFSR is available upon request by contacting the Housing Office by phone at View phone number on click.appcast.io or by email at View email address on click.appcast.io. Campus Security Authority - In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) and CSU systemwide policy, this position is subject to ongoing review for designation as a Campus Security Authority. Individuals that are designated as Campus Security Authorities are required to immediately report Clery incidents to the institution and complete Clery Act training as determined by the university Clery Director. Equal Employment Statement San Jose State University is an equal opportunity employer. The university prohibits discrimination based on age, ancestry, caste, color, disability, ethnicity, gender, gender expression, gender identity, genetic information, marital status, medical condition, military status, nationality, race, religion, religious creed, sex, sexual orientation, sex stereotype, and veteran status. This policy applies to all San Jose State University students, faculty, and staff, as well as university programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus). Reasonable accommodation is made for applicants with disabilities who self-disclose. San Jose State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. #J-18808-Ljbffr San Jose State University