Product Manager
TechDigital Group
This position will be responsible for the development and execution of innovative integrated communications strategies and programs to support local initiatives. A self-motivated and talented communications lead who will drive internal and external communications for Client Phoenix including building external engagement within the Phoenix community to support site operations, corporate social responsibility, and a brand as employer-of-choice. The person will be in charge of producing high-quality content and managing local employee events that engage employees and deliver a consolidated change management plan and support culture change initiatives at the site. The role will stay attuned to current operational and project activities and adjusts communication strategy and plan to address changes and emerging issues. The person will also be responsible for building Client Phoenix brand recognition in the wider talent marketplace. MAJOR DUTIES AND RESPONSIBILITIES State the most important activities and accountabilities of this position. Describe how these activities and accountabilities can influence the achievement of the company or business goals. (Attach additional sheets if needed). Develop and implement effective communication strategies and action plans that helps build and drive employee engagement. Components include but are not limited to employee events, business objectives, communication objectives, strategy, tactics, audience segmentation, key messages, measurement, and time & event schedule, surveys & questionnaires, newsletters, and other communications channels. Lead and design employee events and communication forums in partnership with the Phoenix Leadership Team, presenting and moderating at these various local employee communications and events, e.g. Town Halls. Serve as Change & Communications Lead for Phoenix Site Expansion Program to ensure an integrated change management plan that enables change readiness and drives engagement. Serve as a change agent for the continued education with key stakeholders on Change Management processes and Organizational Culture, best practices, templates, and guidelines. Establish metrics for measuring effectiveness of global campaigns implemented locally as well as local campaigns, leveraging them to drive continuous improvement. Support local roll-out and translation of enterprise-wide initiatives/communications such as corporate values, pulse surveys, total rewards communications, employee giving, etc.; pulls through all communications related to the people strategy and culture. Partner with GPS Corporate Affairs to ensure consistent and compelling local messages and strategies are aligned with them, and ensure recognition and showcasing of the Phoenix site as the GPS and enterprise level to build internal awareness and branding. Build relationships and collaborate with Phoenix LT, business partners and cross-functional leadership in the development of communications strategies for key initiatives. Maintain an integrated calendar of communications considering cadence, timing and tone, creating clarity in our communications channels for the site. Supports issues management and policy communications related to employee communications as needed, responding in a timely manner. Develop Client Phoenix brand awareness in the wider talent marketplace by understanding workforce sentiment and impact of external forces; aligns communications accordingly, e.g. LinkedIn communications. Monitors and analyzes the local industry as it relates to the role to ensure effective and appropriate communications strategies are being utilized in the market. Build and maintain understanding of core business functions to manage strategic and tactical initiatives. Manage cross-functional projects to support business strategies and execution, develop and implement successful strategies to support uninterrupted product supply. Writes, edits, manages and/or translates creation of local communications. #J-18808-Ljbffr
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