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B2B Marketing Content, Manager - LA28 Olympic & Paralympic Games

$110k
Full-time

TKO

Who We Are: On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality. About the Role The Olympics are more than just a competition—they are a global celebration of human potential, perseverance, and unity. We are seeking an experienced B2B Content Marketing Manager who can capture that spirit and turn it into powerful, purpose-driven content across every marketing channel. In this role, you will lead the development and execution of B2B content that support awareness, engagement, and revenue goals across digital channels. Working cross-functionally with the e-commerce, creative, product marketing, sales, partnerships and broader marketing team, you will create compelling storytelling and sales-driven content that resonates with corporate buyers, agency partners, and hospitality clients worldwide. This is an opportunity to help shape the voice and positioning of some of the world’s most iconic events, including the LA28 Olympic Games, Super Bowl, Final Four, and other premiere properties. Key Responsibilities B2B Content Strategy & Development Lead the creation of B2B marketing content that supports hospitality sales, partner engagement and premium client experiences Develop integrated content to support conversion across digital channels including paid media, email campaigns, landing pages and account based marketing Partner with sales and product marketing teams to translate hospitality offerings and packages into compelling conversion-oriented messaging for corporate audiences. Identify storytelling opportunities tied to major sporting moments, hospitality trends and cultural conversations. Ensure all content reflects the brand voice and adheres to Olympic and partner guidelines. Multi-Channel Marketing Execution Own and manage the B2B marketing content calendar across digital, email, web, social and partner/agency channels. Partner with design, photography, and video teams to produce premium marketing assets and campaign materials. Ensure content is optimized for different platforms and audience segments, throughout the stages of the customer journey. Track asset needs (images, testimonials, campaign visuals) and work with creative resources to keep materials fresh and relevant. Support adaptations of marketing assets for different audiences (corporate buyers, agencies, international markets). Research & Insight Monitor trends and industry news across sports, luxury hospitality and entertainment to identify new content and campaign opportunities. Track Olympic and rightsholder milestones to inform timely and culturally relevant B2B marketing initiatives. Analyze campaign and content performance metrics, including engagement, clickthrough rate, and MQL generation to optimize future campaigns. Share trends, competitive insights and emerging content strategies for luxury and sports marketing with the broader On Location team. Work closely with marketing and sales leadership to identify content needs that accelerate pipeline growth and support client conversion. Ensure campaign execution aligns with revenue goals, deposit campaigns, and sales milestones across Core and Olympic properties. Maintain reporting and documentation on content and campaign results, audience insights and content best practices. Who You Are 3-5 years of experience in B2B content marketing, preferably in sports, luxury hospitality, or premium events. Strong organizational and project management skills; comfortable managing multiple workstreams. Strong writing, storytelling and editorial skills with the ability to adapt messaging across audiences and channels. Excellent written and verbal communication skills with a sharp eye for detail. Comfortable working cross-functionally with creative, sales, partnerships, marketing and executive stakeholders. Familiarity with CRM, CMS, email marketing, analytics and project management platforms. Passion for sports, live events, and premium experiences; interest in global campaigns and international markets. Bonus: Experience working with agencies, sponsorship partners, or high-net-worth clientele. What You’ll Be Part Of A once-in-a-lifetime opportunity to contribute to the marketing of Official Hospitality for the LA 2028 Olympic Games and tentpole events such as Super Bowl, Final Four, and others. A team passionate about connecting global audiences with premium sports and entertainment experiences. Exposure to international markets, high-profile clients, and multi-channel marketing campaigns. A role that directly supports revenue-driving initiatives while building your career in sports and luxury marketing. A platform that reaches billions and inspires generations. Location Requirements Remote candidates considered. NY, LA or Raleigh candidates are encouraged to work in office locations. Salary Transparency: $110,000 plus 5% annual bonus opportunity. Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings. Hiring Rate Minimum: $82,500 annually(minimum will not fall below the applicable State/local minimum salary thresholds) Hiring Rate Maximum: $110,000 annually TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality. About WWE WWE® is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW and Netflix. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com. About UFC UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC. About IMG IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. About PBR PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR. About On Location On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. About Zuffa Boxing Zuffa Boxing is a joint venture between TKO Group Holdings, Inc. (“TKO”) (NYSE: TKO) and Sela, the entertainment conglomerate. TKO serves as managing partner, providing day-to-day operational expertise, management, and oversight of the promotion, with executive leadership anchored by UFC President and CEO Dana White and WWE President and TKO Board Member Nick Khan. The promotion aims to reimagine the sport of boxing by evolving the current model to restore the sport’s rightful place in the forefront of the global sports ecosystem. For more information, follow @Zuffa_Boxing on X; and @ZuffaBoxing on Snapchat, Instagram, Threads, and TikTok.

Vacancy posted 4 days ago
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