Global Editorial Director - B2B

Foundry’s B2B brands have built direct audience relationships through websites, newsletters, events, and community for decades. The mandate now is toaccelerate:Grow those audiences significantly, deepen engagement, and makeone-to-one audiencerelationships the dominant revenue driver across the portfolio. As Global Editorial Director- B2B,you will own editorial identity and strategy for five globallyrecognizedenterprise brands, leada team organized bydesksand topicality, andoperateas a peer to our Editorial Director- Consumer. Each brandleans intoits own distinctive voice, while centralizedfunctionsacrossaudiencedevelopment,content operations (SEO/GEO), video, and revenue provide the shared infrastructure behind them all. This position will be required to be in the office full-time. Your job, simply:Make B2B editorial the single most valuable driver of audience growth across the Foundry ecosystem. MORE ABOUTYOUR BRANDS CIO, CSO,Computerworld,NetworkWorld—Role-based audiences: IT leadersand professionalsdefined by their job and decision authority. InfoWorld —Topic-based audience: developers and architects defined by the(AI)platforms and tools they use. WHAT YOU’LL DO Define the voice, positioning, and content strategy for each brand-develop adistinctive identityfor each,withall sharinga singleoperational backbone. Apply the role-based vs. topic-based audience distinction asagoverning principle across the portfolio. Treat AI as infrastructure woven through every brand’s coverage, not a standalone beat. Buildateamofcreator-journalists Recruitanddevelopcreator-journalists who combine deepsubject matterauthoritywithmulti-platformpresence-across articles,newsletters, video, social,andevent stages. Cultivate individual editorial voices that build subscriber relationships and become trusted names in their fields. Expand the subscriber base and increase engagement across every brand,ensure every editorial surface-article, newsletter, video, event session-feeds the subscriber pool. Keep audiences inside the Foundry media ecosystem: moving readers across brands, into events, and back again rather than losing them to external platforms. Own a composite audience-quality scorecard spanning reach quality, relationship depth, revenue contribution, and platform capital. Designcontentfortwoworlds Every piece of B2B contentshouldwork in two modes: machine-readable for AI and search surfaces (structured, data-rich,andoptimizedfor LLMs) and human-first for trust and community (personality-led, opinionated, relationship-building). Youreditorialoperationdeliversboth,everytime. Integrateacrosstheorganization Partner withourContent Operationsteamon publishing workflows and cross-brand content flow,with Audience Revenue on subscriptions and paywalls,with Video & New Media ondistributing content across all platforms,and with Events on editorial-to-event programming. Support commercial strategy without compromising editorial integrity. Managebudgetsandresourcesagainstthecontentmodellinkframework. Represent Foundry’s B2B brands externally-on stage, on panels, across digital channels. HOW YOU’LL BE MEASURED Subscriber pool growth per brand (newsletter + registered + paid). Audience quality and engagement depth across all five brands. Anonymous-to-addressable conversion rate on editorial landing pages. Cross-brand and cross-platform audience retention within the Foundry ecosystem. SEO and GEO performance: organic visibility, AI-surface citation rates. Budget and resource management againstforecast. WHAT YOU BRING 10+ years in editorial leadership in B2B technology, enterprise media, or an adjacent industry. An established network across the enterprise IT world-relationships with CIOs, CTOs, vendors, analysts, and conferenceorganizersyou can activate from day one. Track recordleading high-performing, globally distributed editorial teams withnamed-brand authority. Deep understanding of enterprise ITbuyers-their roles, their decision journeys, their pain points. Fluency in audience strategy: growing websites, newsletters, community, and events-not just page views and programmatic reach. Experience building or running a creator- or personality-led editorial model. Comfort in alayeredorganization-leading through influence as much as directauthority, andpartnering with shared functions that serve multiple brands. Strong editorial judgement paired with commercial awareness and data literacy. #J-18808-Ljbffr Foundry