Sr. Digital Marketing Account Executive

Job Description

Job Description

Job Title: Sr. Digital Marketing Account Executive
Market:  Gulf Coast
Company: The Advocate, a division of Georges Media Group — Louisiana’s largest locally-owned media company

Position Overview

Georges Media Group, Louisiana’s largest locally-owned media company and owner of iconic media brands such as NOLA.com, the New Orleans Times-Picayune and the Baton Rouge Advocate, seeks a highly motivated Sr. Digital Marketing Account Executive to join our advertising division remotely from the Gulf Coast, as part of our company’s expansion into the Gulf Coast markets. The Account Executive will drive growth through new client acquisition and account growth through digital marketing services and other advertising opportunities through our local media brands across Louisiana. This role is designed for a competitive, results-oriented sales professional who thrives on prospecting, opening doors, and closing new business. This position is focused on new business development and client acquisition and will build a client list over time.

The ideal candidate is laser-focused on identifying untapped opportunities, understanding client goals, and delivering integrated advertising solutions that move the needle. This position plays a critical role in expanding our advertiser base and introducing new clients to The Advocate’s full portfolio of trusted print and cutting-edge digital products. The Account Executive will be able to sell Georges Media Group’s full suite of print publications, digital marketing tactics, digital out-of-home, and event sponsorships.

This position is fully remote and may be based in any market within the Gulf Coast region; including but not limited to Biloxi, MS, Mobile, AL, Pensacola, FL, Gulf Shores, FL or Panama City Beach, FL.

Key Responsibilities

• New Business Acquisition:  Proactively identify, prospect, and secure new advertising clients through strategic outreach, networking, and market research.
• Consultative Selling:  Discover client objectives and develop customized advertising solutions using our full suite of print and digital offerings.
• Multi-Platform Expertise:  Present and sell cross-platform campaigns including print, SEM, SEO, social media, OTT/CTV, targeted display, Amazon advertising solutions, and more.
• Digital Leadership:  Stay current on emerging media trends and confidently position digital-first and integrated strategies to new advertisers.
• Competitive Conquesting:  Successfully convert advertising dollars from competitive media by articulating the value, reach, and ROI of The Advocate’s solutions.
• Relationship Development:  Build strong, long-term partnerships with new clients by delivering results, insight, and exceptional service.
• Reporting & Forecasting:  Maintain accurate sales pipelines, forecasts, and activity reporting while providing insight into market trends and competitive activity.
• Continuous Improvement:  Participate in ongoing training, workshops, and industry events to sharpen sales skills and stay ahead of evolving advertising solutions.

Qualifications

• 2-3 years of sales, marketing, or business development experience required.
• Previous media / advertising sales experience strongly preferred.
• Strong understanding of today’s marketing/advertising ecosystem, including both traditional and digital media.
• Excellent communication, presentation, and negotiation skills.
• Highly self-motivated with the ability to manage time, prioritize effectively, and work independently.
• Experience selling digital marketing strategies, including SEM, SEO, social media, OTT/CTV, or programmatic advertising is preferred.

Compensation & Benefits

• Competitive base salary, adjustable based on prior experience.
• Aggressive monthly commission structure with earnings tied directly to performance.
• Comprehensive benefits package including health, retirement, and paid time off.

Why Join The Advocate?

• Represent Louisiana’s largest locally-owned media brand .
• Focus exclusively on new business development  with strong internal support.
• Sell a robust portfolio of solutions that span print, digital, and emerging platforms.
• Access ongoing training, professional development, and long-term career growth opportunities.

How to Apply:
Qualified candidates are encouraged to submit a resume and cover letter highlighting their experience in new business sales and advertising solutions.

The Advocate is an equal employment opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.