Digital Marketing Specialist (PPC & SEO)

Overview CGR Creative specializes in the creation, marketing, and analysis of digital assets. We’re changing the way our clients think about Digital Marketing. Our Digital-to-Dollars approach connects engagements like clicks, follows, and forwards to proven conversion paths that maximize ROI. Without assumptions. Without exceptions. With our commitment to effective marketing, we cringe at mediocrity and are bored with greatness. At CGR we’re only interested in exceptional thinking and solutions. If you’re exhausted by the corporate handcuffs or cookie‑cutter agency cliches and are ready to contribute to no‑bs, impactful marketing, be a part of a welcoming company culture, and have your hands in digital marketing – this might just be the perfect match for you. Job Description To support our continued growth and performance, we’re seeking an innovative, analytical, left‑brained digital marketing enthusiast ready to do more than just average SEM. The Digital Marketing Specialist (SEO/PPC) will provide inventive and intelligent perspective and implementation of a variety of digital marketing practices including paid search, display advertising, social media advertising, remarketing, e‑commerce media buying and search engine optimization. This role is to work onsite in Charlotte, NC (South End). General Job Duties Design and develop digital media buying campaigns. Monitor budget and ad spend. Track, report, and analyze website analytics and PPC initiatives and campaigns to improve ROI. Perform ongoing keyword research, expansion and optimization. Implement ongoing A/B and user experience testing for ads, placements and landing pages. Work with internal development and design teams to create dynamic landing pages. Work closely with content development teams to implement and consistently optimize campaigns. Collaborate and support the internal SEO team to develop holistic approaches to digital marketing strategies. Collaborate with other internal teams to create cohesive strategies for client success. Remain current on ever‑changing industry best‑practices, trends and SEM strategies. Qualifications and Key Skills Authorized to work in the US for any employer now and in the future. Bachelor’s degree in Marketing or a related field. 2‑3 years of hands‑on SEM experience with a passion for digital marketing. Strong working knowledge of PPC and SEO best practices. Ability to analyze performance data and compose insightful reports for clients and internal teams. Experience with Adobe Marketing Cloud a plus. Strong communicator with excellent verbal, written and presentation skills for presenting data in a digestible way. Ability to prioritize, multi‑task, and thrive in a fast‑paced environment. Excellent organizational skills and attention to detail. Excellent ability to collaborate with internal and external teams. Required Technologies Google Analytics (GA4) Google Search Console (Webmaster Tools) Google Keyword Planner Tool SEO Research Tools: Moz, SemRush, etc. Google Ads Bing Ads Facebook for Business Twitter Ads LinkedIn Ads Google Shopping/Merchant Center Deep expertise of Microsoft Excel CMS Frameworks: WordPress Working knowledge of HTML and CSS Preferred Skills And Technologies Google Tag Manager Google Ads Certified Adobe Marketing Cloud Working knowledge of JavaScript and PHP Job Type: Full‑time | Pay: From $45,000.00 per year | Location: Charlotte, NC (South End) #J-18808-Ljbffr CGR Creative