Brand Manger
Dominique Cosmetics I
Job Description
Job Description
Brand Manager – Cosmetics (Remote / Hybrid / [Your City] – Full-Time)
Key Responsibilities (updated)
- Develop and execute full-funnel brand strategy, positioning, messaging, and 360°ree; campaigns
- Create and execute high-performing content (static, video, UGC-style) for Meta, TikTok, YouTube, and organic social – you’re comfortable concepting, shooting (or directing shoots), editing, and posting yourself when needed
- Own and scale paid advertising on Meta (Facebook & Instagram), TikTok, Google Ads, YouTube with 7-figure budgets and proven ROAS (3.5x+)
- Build, manage, and scale the affiliate and influencer program end-to-end (recruitment via Outreach, Impact, Grin, or direct; contract negotiation; payout tracking; creative briefs; performance optimization; whitelisting top creators)
- Manage retail partner relationships and trade marketing (Sephora, Ulta, Nordstrom, Revolve, Credo, etc.)
- Lead organic social media strategy and content calendar across Instagram, TikTok, YouTube, and emerging platforms
- Oversee influencer seeding, paid collabs, and UGC production
- Collaborate with creative and product teams on new launches and limited-edition drops
- Analyze performance across ads, affiliates, organic social, and retail using Google Analytics, Triple Whale, Northbeam, etc.
- Manage external agencies when needed (media buying, creative, PR)
What You Bring (updated & strengthened)
- Proven ability to create thumb-stopping, conversion-driven content yourself – you’ve shot and edited TikToks/Reels that have gone 1M–100M+ views and driven real sales
- Demonstrated success building and scaling affiliate programs (beauty/lifestyle influencers, nano → macro, coupon sites, etc.) to 6–7 figures in attributable revenue
- Expert-level experience running Meta, TikTok, and Google ads at $100K–$1M+/month spend with strong ROAS
- Existing relationships or successful launches with Sephora, Ulta, Nordstrom, Revolve, Cult Beauty , or similar prestige/indie retailers
- You’ve grown brand social accounts to 100K–1M+ followers (organic + paid)
- Analytical powerhouse – you live in dashboards and optimize everything
- Passion for beauty trends and what actually works on TikTok right now
Vacancy posted more than 2 months ago
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