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Executive Director Casino Marketing Strategy -South POD

MGM Resorts International

Las Vegas, Nevada

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

It is the primary responsibility of the Executive Director of Casino Marketing Strategy to effectively market, evaluate, recruit, establish and maintain a professional relationship with high-end casino guests and Casino Marketing Executives alike. In partnership with the Vice President of Casino Marketing for the assigned properties, this role leads the development and execution of customer development strategies aimed at enhancing guest engagement, loyalty and long-term value to the organization. All duties are to be performed in accordance with departmental and property policies, practices, and procedures.


THE DAY-TO-DAY:

  • Set strategic direction and drive results for Marketing and Casino Marketing VIP Services
  • Participate in developing marketing strategies to increase volume and market share; investigate potential opportunities for incremental revenue whenever possible
  • Implement customer development strategy in partnership with Vice President of National Marketing and Corporate Casino Marketing
  • Partner with cross-functional departments to ensure premium player overall experience expectations are consistently met and address service shortfalls promptly by engaging directly with guests to recover and rebuild relationships when necessary
  • Maintain a deep understanding of casino operations and dynamics across all South Pod properties and develop and implement strategies that drive business growth with a company-wide mindset
  • Design and deliver training programs and materials to enhance the capabilities of the casino host team, fostering a culture of continuous improvement and excellence
  • Maintain a visible presence on the gaming floor to build and sustain strong relationships with customers and employees, reinforcing a service-oriented environment
  • Maintain a work environment that promotes teamwork, performance feedback, recognition, leadership development, mutual respect and employee engagement
  • Provide leadership and oversight to Customer Development Executives through regular recognition, coaching and feedback in order to enhance their performance
  • Review and analyze data for trends and opportunities to maximize profitability, reduce costs, increase operational efficiencies and enhance the guest experience
  • Respond to guest correspondence and/or guest concerns in a professional and timely manner, achieving positive guest/problem resolution
  • Proactive management style that looks beyond problems and current practices to develop solutions to maximize the effectiveness of the department
  • Plan and organize marketing trips to promote the property with upcoming casino events, concerts and boxing events
  • Ensure the integrity and effective measurement of property casino marketing programs
  • Develop and maintain policies and procedures that increase efficiency and promote quality and quantity standards to ensure maximum resort experience for all guests
  • Overcome obstacles, resolve problems and remove roadblocks to enhance the employee and guest experience
  • Make timely decisions regarding credit, comping, and airfare for entire department/cross property
  • Prepare monthly/annual departmental budget/forecast and provide supporting documentation for senior management review, when necessary
  • Assist the Vice President of National Marketing in all daily duties
THE IDEAL CANDIDATE:
  • The ideal candidate brings 4+ years of prior relevant experience in hospitality or resort operations, with previous experience working in a similar resort setting.
  • They have a strong understanding of guest service standards, day-to-day operations, and team collaboration within a fast-paced environment. This individual is highly organized, adaptable, and customer-focused, with the ability to build strong relationships across departments while delivering operational excellence and an elevated guest experience.
THE PERKS & BENEFITS:
  • Wellness incentive programs to help you stay healthy physically and mentally
  • Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
  • Free parking on and off shift
  • Health & Income Protection benefits (for eligible employees)
  • Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

VIEW JOB DESCRIPTION:

Are you ready to JOIN THE SHOW ? Apply today!
Vacancy posted 4 days ago
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